Thongs have gained popularity in India over the years due to several factors. Here’s why more women in India are opting for thongs:
1. Changing Fashion Trends
With the rise of body-hugging outfits, such as leggings, skinny jeans, and bodycon dresses, thongs have become a preferred choice as they eliminate visible panty lines (VPL). The increasing influence of Western fashion has also contributed to their acceptance.
2. Comfort and Practicality
Many Indian women have realized that a well-fitted thong can be more comfortable than traditional underwear, especially in hot and humid climates. Thongs made of breathable materials like cotton reduce sweating and irritation.
3. Influence of E-Commerce and Lingerie Brands
With online shopping, women have access to a wider range of lingerie styles, including thongs. International and Indian lingerie brands such as Zivame, Clovia, and Amante promote thongs as a stylish and practical option.
4. Increasing Body Confidence and Self-Expression
As discussions around body positivity and self-love grow, women are becoming more confident in choosing lingerie that makes them feel good. Thongs, often associated with empowerment and sensuality, are becoming a symbol of self-expression.
5. Bollywood and Celebrity Influence
Celebrities and influencers play a major role in setting fashion trends. With Bollywood actresses and social media influencers openly discussing lingerie choices, thongs have gained mainstream acceptance.
6. Rise of Activewear and Athleisure Trends
As more women engage in fitness and yoga, thongs have become a go-to option for workout wear. They provide a seamless look under leggings and sportswear, making them a preferred choice for gym-goers.
7. Bridal and Occasion Wear
Indian bridal lingerie collections now often include thongs, as they offer a flawless fit under sarees, lehengas, and gowns. Women prefer them for special occasions where they want a seamless and elegant look.
Conclusion
Thongs are becoming increasingly popular in India due to evolving fashion trends, greater lingerie awareness, and a shift toward comfort and confidence. With the availability of diverse styles and materials, more Indian women are embracing thongs as a practical and stylish choice.