Introduction


For most people, Pernod Ricard India is known as the maker of some of the finest spirits available in the country. But beyond its premium products, the brand has become a key player in shaping India’s cultural, creative, and entertainment landscape.


This piece delves into how Pernod Ricard India is going far beyond the bottle to create meaningful cultural conversations.


Investing in Indian Cinema and Storytelling



Royal Stag Barrel Select’s Large Short Films is one of the most acclaimed content platforms in the Indian digital space. Collaborating with iconic filmmakers like Neeraj Ghaywan, Sudhir Mishra, and Aniruddha Roy Chowdhury, it provides a medium for powerful storytelling.

Many of these short films have gone on to win international awards and spark social discourse.

“Art should reflect truth, and Large Short Films gives us that chance,” said Director Neeraj Ghaywan.


Watch here: YouTube – RSBS LSF


Music, Creativity, and Lifestyle Branding


From sponsoring indie music concerts to launching immersive experiences through Absolut’s art collaborations, Pernod Ricard India is actively investing in the Indian creative economy.

Absolut’s limited-edition bottle campaigns with local artists and Jameson’s urban pub crawls are just some of the brand’s youth-focused initiatives.


These not only drive engagement but celebrate Indian subcultures with authenticity.


Driving Youth Conversations Around Identity and Expression


The brand has actively supported LGBTQIA+ inclusion campaigns and aligned itself with progressive values.


In 2022, Absolut India collaborated with queer artists for an art activation campaign in Delhi and Mumbai, drawing praise from inclusion advocates and art critics alike.


Also Read :- How Pernod Ricard India Is Transforming the Alcobev Industry with Innovation and Inclusivity


Alcohol and Art: A Responsible Intersection


One of Pernod Ricard India’s strongest traits is how it navigates the world of creative expression without glamorizing excessive consumption.


Their events promote mindful enjoyment, offering safe spaces for networking, art appreciation, and immersive brand experiences - always tied back to the central idea of responsibility.


Conclusion


Pernod Ricard India is more than a beverage brand - it’s a cultural catalyst. Whether through cinema, music, fashion, or inclusion, the company is deeply embedded in India’s creative pulse. As it continues to evolve, its legacy will not just be built on bottles - but on the stories, people, and art it inspires.