TikTok is stepping up its game for the music industry—this time with songwriters in mind. The short-form video giant has rolled out new beta features designed to give songwriters more visibility and promotional tools within the app. These include a “Songwriter” label and a dedicated tab on user profiles where musical works can be showcased.
Currently available to a limited group of publishing partners and creators, the new features aim to help songwriters market themselves more effectively and attract potential clients. To gain access, interested songwriters and publishers must join a waitlist.
According to TikTok, the decision came after surveying over 870 songwriters and conducting interviews to understand how they use social media for branding and monetization. A majority reportedly rely on platforms like TikTok to build their profiles—affirming the app's role as a discovery engine in today’s music landscape.
These updates mirror similar initiatives from Spotify and Tidal, which have long offered tools to promote and manage songwriting credits. Despite discontinuing its own streaming service, TikTok Music, the platform remains a vital promotional space for emerging music talents.
For startups and indie creators in the music space, these new tools offer a valuable opportunity to build a fanbase, gain exposure, and connect with the global music community directly through the app.
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