Business organizations wanting to accelerate sales growth often consider outsourced SDR services as a faster way of generating leads. However, in spite of their growing popularity, several commercial enterprises hesitate to hire a SDR agency because of misconceptions associated with it. These misconceptions can prevent companies from utilizing a strategy which has helped many businesses to shorten sales cycles and increase appointment bookings.
Comprehending the truth behind these misconceptions is necessary for organizations who want to increase their sales efforts without putting the burden on the sales team. Let us now debunk some of these myths in this article.
External SDRs cannot understand your industry
Many business owners believe that professionals of an external agency will never be able to understand their products, services and target audience. This myth arises from the fear that they will sound generic during interactions.
Contrary to their belief, SDR agencies have experienced professionals who will dedicate their valuable time for doing tasks like onboarding, competitor analysis and market research. Some agencies may also have specialization in industries like Software-as-a-Service (SaaS), healthcare or finance. This expertise enables them to interact properly with prospects.
They focus on quantity over quality
Another myth associated with outsourced SDR services is that they give importance to quantity over quality. Some individuals assume that professionals of those agencies send mass emails and book meetings with random prospects just to meet their targets.
The reality is quite different. Professional SDR agencies give importance to lead qualification. Their experts will use proper targeting criteria, buyer persona and market research in order to identify high value prospects matching with the company’s Ideal Customer Profile (ICP). They can also align their strategies according to their client’s objectives. This ensures that the generated leads have genuine conversion potential.
It is too expensive
Price is an important factor when hiring a SDR agency and many companies hesitate to do so thinking that it is expensive compared to maintaining an in-house team. However, maintaining an internal team requires salaries, employee benefits, software subscriptions and management expenses. Outsourcing can help business owners to get rid of overhead costs since they already have trained professionals, advanced tools, established systems and necessary technology. Companies will only have to pay a monthly fee for the services, thus making them an affordable solution.
They lack transparency
Commercial enterprises often fear that they will lose control over their lead generation activities if they hire an external agency. They should know that majority of SDR agencies provide regular updates about campaign performance, thus enabling clients to keep track of outreach performance and response rates in real time. This level of transparency usually provides companies with valuable insights, thus enabling them to take proper decisions.
It is for large companies only
It is common for several small and medium companies to believe that outsourced SDR service is only for large organizations with massive budgets. In reality, it has been found that start-ups and growing businesses are the biggest beneficiaries of outsourced SDR services. Small entities usually lack resources for building sales development team internally. Outsourcing helps them to access experienced professionals without the long hiring process.
Outsourced SDR services are a strategic solution for companies that want to improve lead generation and expand market research. Instead of considering it as a risk, commercial enterprises should consider this as an opportunity to strengthen pipeline.
