South African marketers heading into the final quarter of 2026 have a free reference point for one of the year's most persistent questions, which is what to do about search that no longer happens only on Google. The short-video library published by Josh Maraney, the founder of Top Click Media, now holds 765 clips organised into 72 topics, and 143 of those clips sit in the artificial intelligence group. That makes AI the second-largest subject area in the library, behind only search engine optimisation itself, and it reflects how much of a working marketer's week is now spent on questions that did not exist two years ago.

The library is free, needs no signup, and is searchable by keyword. Nothing is gated, nothing is drip-fed, and there is no course to buy at the end of it.

What is actually in the library

Every short video Josh Maraney has published sits on a single page, sorted automatically into topics worked out from each video title. The 72 topics roll up into nine broader groups: SEO, AI, Google Ads, Tools and Gear, Web and E-commerce, Business and Agency, Social Media, Local and Maps, and a small catch-all. Visitors can pick a topic from the sidebar or search by keyword, and the site itself recommends the keyword route when a clip has landed in an unexpected place, since the topic sorting is automatic rather than hand-curated.

Results can be ordered by relevance, by most recent, by most viewed or by most liked, which matters when someone wants the current thinking on a subject rather than whatever was recorded first. The videos play directly on the page rather than bouncing the visitor out to another platform, so someone working through a question can watch four or five clips in a row without losing their place. New shorts land on the YouTube channel first and appear in the library within a day.

AI search is now 143 of the 765 clips

The growth area is the one most South African business owners are asking about. Within the AI group, ChatGPT is the single largest topic in the entire library at 49 clips. Claude follows with 27, AI Tools has 22, AI Search and AEO has 19, Gemini has 14, and a smaller AI SEO topic carries another 5. Together that is 143 shorts covering how the assistants behave, how they pick sources, and what a business can practically change on its own site.

The framing throughout is that search engine optimisation and answer engine optimisation are now the same job done in two places. A brand that has earned clear, well-structured, quotable pages tends to be the brand that gets named when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. A brand with thin pages and no consistent information about itself tends to be left out of both the ranked results and the generated answer. The clips work through that in short, single-idea pieces rather than in long theory sessions, which suits people who are testing the assistants themselves and want a specific answer to a specific problem.

Search engine optimisation remains the biggest group

The SEO group is still the largest at 173 clips, and it covers the unglamorous work that makes the AI visibility possible in the first place. Technical SEO has 27 shorts, SEO Myths has 26, Keyword Research has 25, Backlinks has 17, Local SEO has 16, and there are smaller topics on on-site SEO, page titles, meta descriptions, topical authority, digital PR, content and blogging, and how to choose an agency. There is also a topic on SEO results and case studies, and another that groups clips about Top Click Media and its clients.

Taken together these SEO video tutorials read as a running commentary on what actually moves rankings, including a good number of clips whose whole purpose is to knock down a common belief that has never been true. That myth-busting topic being the second largest in the SEO group says something about how much bad advice is still circulating in the South African market.

The paid side is treated as a separate discipline rather than an afterthought. The Google Ads group holds 136 shorts, led by 28 general Google Ads clips, then 11 on match types and negatives, 9 on auction insights and competitor research, 8 on auto-apply and Google's own recommendations, 8 on account audits, 8 on bidding, budgets and cost per click, 7 on Performance Max and 7 on search term reports. Smaller topics cover location targeting, remarketing, shopping ads, display, quality score, placements and exclusions, ad scheduling, account structure and click fraud.

Anyone who has watched an account quietly drift after Google applied a recommendation on its own will recognise why that particular topic exists. The clips are aimed at the person who has to answer for the spend, not at someone studying for a certification.

Short format, no signup, no course funnel

The design decision that defines the project is length. These are shorts, so each one answers a single question and stops. That makes the library useful in the gaps of a working day, and it makes it genuinely searchable, because a keyword search returns a specific answer rather than a ninety-minute recording with the relevant part buried somewhere in the middle.

It also removes the usual friction. There is no email wall, no trial, no upsell attached to the digital marketing videos, and no requirement to create an account to watch anything. For a small business owner who cannot justify a training budget, or a junior marketer trying to get up to speed before a client meeting, that matters more than production value.

Why this is useful in September

September is when South African businesses start setting budgets for the last quarter and for the year ahead, and this year those conversations keep running into the same uncertainty about AI search. Owners are being told their traffic will change, without much practical guidance on what to do differently on Monday morning. A free, searchable set of short answers, organised by topic and updated daily, is a reasonable place to check a claim before signing off on a plan built around it.

The library also serves a quieter purpose, which is showing working rather than asserting expertise. Everything in it is dated, published and searchable, so a prospective client can form their own view of how a practitioner thinks before any conversation takes place.

Anyone who wants to browse the full library can find it at https://joshmaraney.com/.

About Josh Maraney

Josh Maraney runs Top Click Media, a South African digital marketing agency, and publishes a free library of short videos on search engine optimisation, answer engine optimisation, Google Ads, analytics, web platforms and running a marketing business. The library currently holds 765 shorts across 72 automatically generated topics, is searchable by keyword, requires no signup, and is updated from his YouTube channel within a day of each new video going live. He can also be found on YouTube, Instagram, TikTok, LinkedIn and Facebook.

Media Contact
Josh Maraney
Email: [email protected]
Phone: +27 11 440 6268
Website: https://joshmaraney.com/