If you’re an Amazon Seller and looking out on how to increase your sales, one feature you might be missing out is A+ Content.
Whether you have just started or already have listed out your Amazon Listing, A+ Content can totally transform how a user sees your product.
We’re keeping it simple – clear steps and real results.
Table of Content
1.
What is A+ content on Amazon?
2.
Why A+ Content Matters?
3.
What can You add with A+ Content?
4.
Tips to Create Great A+ Content
5.
A Real Example: Before VS After A+ Content
6.
Final Words
7.
Bonus: SEO Tips for A+ Content
What is A+ Content on Amazon?
A+ Content, also known as Enhanced Brand Content (EBC), allows brand-registered sellers to improve their product listing by adding more visuals, featured comparisons, better layouts, or brand stories on their page description.
You get more than just text – you can include:
§ High-resolution images
§ Videos
§ Brand stories
§ Lifestyle shots
§ Comparison tables
§ And many other things
How you can add A+ Content:
1. Go to Amazon Seller Central
2. Navigate to Advertising > A+ Content Manager
3. Choose Create A+ Content
4. Select Layout Modules
5. Add images, text, and submit for approval
Why A+ Content Matters?
Here’s what A+ Content can do to your Amazon Listing:
1. Builds Trust Quickly- A professional-looking page makes the product look more real. When the users see more detailed pages, visuals, clear information; the user feels more confident in buying your product. This eventually increases trust in users towards your brand.
2. Fewer Product Returns- When you clearly explain and give a real-life explanation images or videos of the product, the user knows what they are getting and would be less surprised with the product.
3. Increase Conversation Rate- According to Amazon, A+ Content increases conversation rate by 10% or more, especially in competitive categories. Just like how, Brand “AromaGlow Scented Soy Candles” increased its conversation rates by using A+ Content. Amazon A+ Content helps in increasing your sales by making your listing look more attractive, and informative.
4. Strengthens Your Brand- With Amazon A+ Content, you can tell about your brand stories, values, and about the product benefits with good visuals and clear messages. It creates a consistent, and professional look across listings – making your brand stand out, feel more trustworthy, stay top-of-the-mind with customers.
What can You add with A+ Content?
Here’s a small step-by-step guide on what and how you can add A+ Content on your Amazon Listing –
Step 1: Access A+ Content Manager
· Login to Amazon Seller Content
· Go to Advertising > A+ Content Manager
· Click on “Start creating A+ Content”
Step 2: Choose Content Type
You’ll get 2 main options:
· Basic A+ Content – Use rich media to enhance your Amazon Product Listing.
· Brand Story: Showcase your brand’s mission and identity
Step 3: Select and Add Modules
You get variety of modules to add details to your Amazon Product Listing:
1. Standard Company Logo:
· You can add your brand logo at the top.
· This helps strengthen your brand’s identity across all Amazon Listings.
2. Standard Image Header with Text:
· You can add a wide banner image along with short headline and paragraph.
· It gives you a good opportunity for introducing your product with a lifestyle shot and key benefit.
Using A+ Content, Samsung created a banner with a small headline showing their user trust.
3. Standard Single Image and Highlight:
· Add a product image including 3 – 5 short bullet points next to it.
· This can be ideal for pointing out major product features.
Here, using A+ Content Samsung showed the features of Galaxy AI.
4. Standard Four Image and Text Module:
· Give 4 images, each with a caption.
· This is great for highlighting multiple benefits or step-by-step usage of the product.
· You can also use it for showing why the users love to buy your product.
Using A+ Content, Samsung showcased their product features along with videos.
5. Comparison Chart Module:
· You can Create a table here to compare upto 6 products (usually your own).
· You can compare features like size, price, material, compatibility, etc.
· This helps customer choose the right product without much confusion.
Samsung created this comparison table using A+ Content, they compared their own different products to make it easy for users in decision making.
6. Technical Specifications:
· A clean table layout for detailed technical details (e.g. dimensions, weight, power)
· This excellent for gadgets, appliances, tools, and other tech-heavy tools.
In the product description, Samsung added the technical details using A+ Content.
7. Text only Module:
· For adding plain text (e.g. care instructions, brand values, or disclaimers)
· This module is useful when you want to explain something clearly without visuals.
8. Brand Story (Powerful):
You get more options under brand story:
· Brand Carousel – Horizontal image scroll showcasing multiple visuals.
· Founder message – A photo and image from the founder.
· Timeline – Show your Brand’s journey and evolution.
Above is a note by the manufacturer of the Vedaka Spice Brand using A+ Content.
Step 4: Preview and Submit
· Amazon allows you to check how your Listing would look when seen on desktop or mobile.
· Fix all the misformatting issues (spelling errors, misaligned texts, broken images, etc.)
· Assign you’re a+ Content to one or more ASINs (Amazon Standard Identification Numbers), these are the product listing where your content will appear.
· When everything looks good, click “Submit for Approval”.
· Amazon usually reviews in 7 days.
· If approved, your content is shown on your product detail page.
· If rejected, Amazon tells you what you need to fix on your page.
Tips to Create great A+ Content
Creating A+ Content need not to be too much at once, just keep these tips in mind:
1. Focus on Visual- Users Don’t just want to see your product, they want to imagine using it.
· Show your product in real life settings.
· Use high-resolution images (use minimum 970 x 600 pixels).
· Avoid text heavy images, Amazon might reject it.
2. Keep your message clear and beneficial- A+ Content is not keyword stuffing. Instead, you should focus on introducing product benefits. You can use bullet points, short sentences, and readable presentation styles.
3. Stick to one brand style- Make sure all your sections follow the similar visual pattern. You should use the same font style, color palette, and tone across all images and text. You should avoid mixing too many design details – it can look unprofessional.
4. Mobile-friendly designs- This is the step where you make sure that your A+ Content looks as good as it looks on the desktop. Since more than 60% of Amazon users use mobile, so it is highly essential to go through this step.
A Real Example: Before VS After A+ Content
This is how A+ Content impacts your sales:
Let’s take a product – Flexifit Ergonomic Office Chair
Before Adding A+ Content: -
· Basic product description with plain text
· No images or layout customization
· No clear information on adjustments, material, or comfort level.
· No brand messaging or comparison with other products.
Result:
§ Users are unsure if it is worth buying.
§ Looks similar to cheaper alternatives.
§ Lacks trust for long term quality.
After Adding A+ Content: -
· High-quality images of a professional workspace showing the chair in use.
· Feature highlighted with icons and texts-
o Breathable mesh back
o Built-in lumbar support
o 360° swivel and smooth wheels
o Heavy metal base
· Comparison tables showing differences between Flexifit Basic, Flexifit Pro, and Flexifit Elite Models.
· Brand story showed the brand’s mission to support remote workers with ergonomic solutions.
Results:
§ Users were able to see how the product is useful.
§ Increment in brand trust because of the designs and story.
§ Visuals were able to prove the users that the product is worth buying.
§ Conversation rate increased from 5.2% to 9.8%.
§ Return rate decreased due to description clarity.
Final Words
If you really want your sales to boost on Amazon, A+ Content is no longer optional, it is a necessity. It makes your Amazon Listing look better, tells your story, helps selling, brand looks trustworthy.
With A+ Content, you can show your product’s features, visuals, comparison charts, and brand story that helps you in connecting with the users. It helps you build your built and show why your product is the better choice.
Also, it helps users feel assured in buying your product, which leads to higher sales and fewer returns.
BONUS: SEO Tips for A+ Content
While A+ Content is not indexed by Amazon’s Search Algorithm, it still depends on user’s behavior- that is higher conversations, more reviews, better ranking overall.
Here’s what to do:
· Use applicable keywords in your product title, bullet points, and hidden keywords.
· Make sure the text used in images is clear.
· Match A+ visuals with keywords used in main Amazon Listing.
Want help optimizing you’re a+ Content strategy? Let’s chat…
