When you open Google and search for “hair salon near me”, what shows up? A list of different salons show up, right? However, did your salon appear?

Well, if it did, you’re on the right track. But if it didn’t show up, you’ve got some work to do.

When you don’t appear on Google, you’re missing out on bookings from people who are looking for offerings that your salon has.

A marketing tool that is completely free and often overlooked is a Google Business Profile for salons.

Whether you own a hair salon, barbershop, skin clinic or beauty parlour, creating a Google Business Profile is imperative. In fact, since it is a free resource, you should be taking full advantage of it.

In this blog, we will be discussing how to create a Google Business Profile for salons so that you can attract more bookings on your salon appointment software.

Key Takeaways

  • Learn how to create a GMB for salons that will help you show up in local searches
  • Learn how to list your salon on Google Maps and salon Google Business Profile optimisation
  • Common mistakes you should avoid when you’re completely your business information

Google Business Profile Creation & Optimisation: A Guide

Google Business Profile Set Up

  • Create or Claim your Profile

Start by signing into your Google account. You will need to use a business account rather than a personal account. Visit www.business.google.com to create or claim your profile. Once you click on “start now”, you will be guided through the setup process.

When you create a Google Business Profile for your salon, you will have to ensure that all the details you mention are 100% accurate. If a profile already exists with certain details, you will have to correct them.

When you’re creating your profile, you will have to use your exact brand name. When you’re entering your company/brand name, don’t stuff in keywords. This is misleading for potential customers and search engines. Google too does not approve of such activities. It can even suspend or penalise your listing for spam.

  • Complete your Profile with Accurate Business Information

NAP consistency is of utmost importance. It stands for Name, Address and Phone Number. Your NAP should be the same/consistent everywhere – on your website, GMB profile, Instagram, and local online directories. When it is inconsistent, it confuses Google’s algorithm.

Once you have updated your MAP, you need to choose the right business category. This helps Google and other search engines understand what your business has to offer. For instance, if you run a beauty parlour, you can choose hair salon or beauty salon as your primary category followed by secondary categories such as nail salon or makeup artist. Select a category that closely matches the services you have to offer.

As part of business information, a business description is also important. Google allows you to add a 750 characters business description. Here’s where you should maximise on adding local keywords. This also helps you improve your Google Maps ranking.

Other accurate details you need to add is your website link, a booking link which redirects clients to your salon booking system and your opening hours. Ensure your opening and closing hours are accurately mentioned along with any off days.  

You should also ensure that you position the map pin accurately so that your clients can find you without any trouble.

  • Verify your Business

Before your GMB profile goes live, Google needs to confirm that you’re the owner of the business. Depending on your salon and business type, Google will have a verification process for your business.

Once this is done, your profile is officially created. The next step is salon Google Business Profile optimisation.

Google Business Profile Optimisation for Salons

  • Add High-quality Visual Content

For every discerning salon client, aesthetics are everything. Even before they visit your salon, they will want to see what it looks like. Thus, building a photo and content engine is of utmost importance.

An incredibly powerful step in Google Business profile optimisation for salons is adding high-quality visuals. Add well-lit photos of your front desk, styling chairs, basins, and overall space. If you offer luxury services particularly, elite clients will want to see your offerings before they book.

Before-and-after shots of client transformations can also be uploaded in your content gallery. Besides this, clients too can upload their pictures when they’re leaving a review. However, the kind of pictures they upload is completely their discretion and the business has no say.

Recently, Google Maps also came up with a feature that allows businesses to create a 360° virtual tour of your space. Google ranks those businesses highly that utilise this immersive feature.
read more at https://salon360app.com/marketing/a-complete-guide-to-setup-and-optimise-google-business-profile-for-salons/