Nowadays, everyone wants to be a YouTuber, despite the fact that blogging has continuously grown and proven its worth steadily over the last two decades.
We forget that many people still like reading an excellent write-up instead of viewing a time-consuming YouTube video.
The popularity of blogging has never been higher than it is right now, even if it doesn’t feel like it.
However, many people are ignoring the potential income that their site offers.
What is Ezoic?
Ezoic is an ad-testing platform that uses Artificial Intelligence (AI) to optimize websites through ad position testing, page speed optimization, and SEO.
This California-based technology startup is a Google Publishing Partner.
Ezoic is most well-known for its AI monetization Ad Tester, which quickly and intelligently increases a website’s ad revenue.
Ezoic enables you to test the positioning and design of various ad types from various ad networks on your website.
Consider it a win-win situation that maximizes your website’s advertising revenue by experimenting with alternative website layouts and ad placements, and it enhances user experience by delivering ad combinations that are likely to generate the most engagement.
You can test different ad locations, sizes, and publishers with Ezoic to see which one generates the most revenue for you.
According to Ezoic, applying their optimization results is an increase in revenue of at least 50% for the majority of websites.
Who is Ezoic for?
This technological platform automates and streamlines ad placement and page layout. Which is perfect for a variety of users, including the following ones:
The Ezoic platform contains capabilities that have been shown to assist you go up the search results pages.
It makes use of advanced data science models for SEO that make it simple to test and apply title tags that are optimized for advertisements on your website.
Ezoic is ideal for major brands looking to scale because it offers a 50% boost in ad revenue and a 48% yearly traffic growth.
To increase income for single-page web apps, the platform also offers distinctive product and service offerings
Ezoic’s Unique Features : How It Stands Out From The Pack
Every publisher now has access to the power of split-testing and artificial intelligence (AI) thanks to tools such as Ezoic’s Ad Tester.
The platform seeks to raise the value of ad inventory by utilizing machine learning technology, and it is compatible with all significant ad networks.
Through this function, you can use the Chrome extension for Ezoic to use drag-and-drop ad testing locations.
On your top-ranking sites, you can instantly start multivariate testing and execute thousands of trials at once.
The Ad tester also enables you to choose goals for generating revenue, and the software will tailor each visit to them while balancing UX with excellent ad locations.
You can join existing connections and test thousands of ad networks automatically so that Ezoic can manage bid competition for your visitors.
In a nutshell,this is what the Ad Tester feature will do for you:
- Avoid Ad Dilution, less valuable ad space results from Ad Dilution.
- Place ads using intelligently chosen ad layouts that are based on past data.
- Ad sizes would be optimized based on where they work best.
- Leverage Ad Type: Ezoic will decide which Ad type is most appropriate for your needs.
- Give users a customized ad experience with ads based on visitor type.
- Ezoic offers the best ad location on each type of device.
- Ezoic will affect advertisement size based on visitor location: Ezoic always chooses the best size.
- Ezoic does experiments and refines the most lucrative option.
Ezoic gives publishers total control while supporting transparency in revenue.
The platform has robust monetization tools that let you judiciously boost sales while maintaining a positive user experience.
While advertising handles each visitor individually, the bulk of websites offer visitors the same experience.
If you want to maximize your ad revenue, this means you need various monetization tactics and ad placements for various visitors.
Ezoic provides you with the resources necessary to embrace these qualities and increase your site’s earnings significantly.
The positioning, themes, and amount of the adverts on your website or blog are all improved by Ezoic’s AI.
With the platform’s AI working for you, each pageview will result in wise judgments, which in general, results in an increase in advertising revenue of roughly 50%.
As the machine learning technology adapts ads better than auto ads which are the industry norm, Ezoic’s frameworks, and layouts aid to maximize your revenue from each visit to your website in accordance with precise preferences and testing specifications, this means you’ll be able to automate complex decision-making.
You can boost your revenue, preserve the user experience, and automate optimizations that are usually difficult for humans to scale with the use of AI technology.
With Ezoic’s Big Data Analytics tool, you can increase sales, improve SEO, and increase your income by a huge margin with their toolbox that will assist you in:
- Finding out how valuable the various content types are for your website.
- Connecting income to metrics like word count, scroll depth, and landing pages.
- Finding out which of the writers on your website creates the most interesting content and, consequently, the most money for it.
- Additionally, it will formally calculate the ROI of your SEO activities.
Using the Big Data Analytics dashboard’s data reports, can help you make changes in the different categories to more closely examine your revenue growth.
You can evaluate by measuring and comparing each individual page or post, device type, traffic source, UTM media tracking, URLs, and location.
You will also learn what types of content are most profitable from these thorough reports.
Ezoic also provides header bidding services for several ad placement formats, such as:
- Native ads
- Ad banners
- Ad links
- A sticky ad
You can use header bidding, premier ad exchanges, and premium networks using this capability.
You get access to the AI ad inventory created to raise bids over your Adsense Account as well as the Google Ad Exchange.
There is access to high-performing ad networks and predefined header bidding.
In addition, you can also connect and mediate existing networks (like an AdSense account).
Ezoic’s Video Player shrewdly adds video to your website. For better SEO and higher ranks, videos hosted directly on your website will be indexed by the major search engines.
In this approach, self-hosting and bidders vying for Ezoic premium ad space will generate the most cash for you.
The video player features a simple interface that makes it simple to add, embed, and test video material on your pages. Simply drag and drop to setup it is pretty straightforward.
All you have to do is submit your video clip and use the Chrome extension provided by Ezoic to create ad placeholders.
After making your selections for the videos you wish to appear in the placeholder, you are done.
Here is a brief breakdown of the action:
- Put video content online
- Create your own preferences
- Any page with a new video will do
- Change the size or placement of an existing video instead of replacing it
- Make money with your video content.
It’s simple to see that Ezoic works hard to offer advertisers and publishers the finest solutions and experiences available, which is one of the best methods to determine if a company is legitimate.
The Ezoic staff will assist you in setting up Ezoic advertising on your blog as well as assisting you in maximizing your revenue and improving user experience by split-testing the advertisements on your website to identify the best-performing versions in order to raise your page RPM and session RPM.
The fact that Ezoic has much easier entry requirements than it is to acquire Google Adsense approval is a factor that really sets it apart from the competition.
Websites with fewer than 10,000 visits can still access the ad network’s monetization platform. How awesome is that?
The platform also includes a very straightforward onboarding procedure that can be finished quickly and easily.
The platform’s customer service staff is available at all times to help if you need it.
We can’t talk about Ezoic without mentioning the cost. You would assume that Ezoic is a pricey tool because of all its capabilities but that is definitely not the case.
- Ezoic offers a free plan for bloggers. BUT there is a catch to this free plan.
You must consent to having a little Ezoic advertisement appear at the bottom of your page.
- Ezoic also has paid plans that start at $49 per month for blogs with up to $1,000 in monthly revenue if you don’t want to display the ad.
Ezoic has payment alternatives you can utilize for your own website without much hassle.
Ad revenue payments from Ezoic are made on a Net30 basis, which means that you receive payment 30 days after the end of the month in which your big and small ad revenue was produced.
The tool offers a wide choice of payment periods to accommodate the needs of various publishers, and all payments are made on time.
The most common methods of payment include:
- Direct transfer using PayPal, Payoneer Prepaid Card (Available in the US only)
- Payoneer’s international wire transfer service
- When Ezoic pays, the minimum payout level is $20, which is a lot less than the rest of the market.
Many website owners and publishers also benefit from Ezoic’s affiliate network, which offers a significant source of money.
Who wouldn’t want an additional source of passive income?
Affiliates, however, stand to make significantly less money with Ezoic because it is better suited for smaller publishers than they would with another affiliate programs that prioritizes larger publishers.
What are Ezoic’s System Requirements?
As a cloud-based, web-based SaaS (software as a service) utility, the Ezoic system, is free to use and can be used on any computer of your choice.
However, you must adhere to certain basic requirements in order to be accepted on the platform.
- Publishers are required to abide by the Google Publisher and Google Adsense Policies.
- Website visitors must be able to find original and reliable material.
- Any length of website material is acceptable.
- Languages that enable AdSense must be used while creating websites.
- Websites need to be educational or have a lot of content.
- No less than 10,000 pageviews are required each month.
- Websites that receive fewer than 10,000 monthly pageviews must register for the Access Now Program which is a training course.
- Users of this program must complete a course and pass an exam in order to gain access to tools for site speed improvement and monetization.
Ezoic minimum traffic
When it comes to audience and traffic growth, Ezoic is very particular about its requirements.
Ezoic occasionally permits websites that don’t fulfill their traffic minimal requirements to adhere to the platform.
If your site is authentic and reasonable to use, it might be accepted even if it does not receive those 10,000 visitors.
Ezoic’s competitors are less flexible on this, for example the numbers are 50,000 sessions per month on Mediavine and 100,000 monthly pageviews for AdThrive just to name a few.
Should You Be Making The Switch To Ezoic : Pros and Cons
Ezoic is without a doubt a fantastic platform for maximizing your ad revenue, but it also has a number of disadvantages.
So, let’s examine the benefits and drawbacks of the Ezoic platform before deciding whether it is ideal for your requirements or not:
The platform conducts testing while keeping the type of device in mind, ensuring that you receive the appropriate ad combinations for every device used by your visitors.
You retain complete control over your website, and by picking your page template and ad types, you get to decide what visitors will encounter when they go there.
Ezoic collaborates with a variety of Ad Networks, giving you flexibility and choice in selecting Ezoic adverts.
Ezoic is at a disadvantage for only providing an email ticket system for live chat support with an Ezoic representative.
You will, however, have access to a dedicated Ezoic account manager, depending on your Ezoic Level.
Only blogs with some traffic and income can use this platform.
A small site can still benefit from optimization, but if it doesn’t get much traffic, setting up the Ezoic integration might not be worthwhile.
Ezoic vs Google Adsense
1. The Onboarding Process
When onboarding if your website receives fewer than 10,000 visitors per month, you will be enrolled into the Ezoic “Access Now” course.
Before you can start making money, you would need tolearn how to set up and integrate Ezoic.
But if your website receives more than 10,000 monthly visitors, you won’t be reminded to finish the course and can get started right away.
In addition, the website offers a ton of different courses, none of which are necessary but are strongly advised because they will enable you to access new perks that will help you increase your ad earnings.
In order to assist prospective publishers who want to use Ezoic for monetizing their websites, Ezoic has now introduced a new Levels extension.
Ezoic uses a system called Levels to categorize publishers depending on each website’s monthly visits and revenue.
You will receive training and support when you sign up for this program, and you will be ready to start generating historical testing data right away.
As a participant in the Access Now program, you can gain additional advantages like the following:
- No restrictions on pageviews
- Utilization of free tools by major brand publishers.
- Fast track setup In as little as 15 minutes.
- Unparalleled performance and security thanks to integration with the cloud
- access to the Twist Community for quick assistance
AdSense offers its publishers essentially minimal support in comparison to Ezoic.
There are a lot of dissatisfied people that are unsuccessfully searching for solutions to Adsense issues online.
And most Adsense users must rely on other users for assistance with onboarding problems.
Without a doubt, Ezoic prevails in this battle.
Unlike Adsense, even publishers with fewer than 10,000 visits can succeed with this ad network.
The platform provides varying degrees of advantages, assistance, and resources, but AdSense doesn’t provide any of them to its authors.
2. Ad Optimization
The ability to optimize adverts so that you may earn more money from the same number of visits to your site is one of the key benefits of employing the services of an ad network.
Let’s examine the ad optimization features that each platform provides.
Ezoic automates ad optimization for websites of all sizes using a sophisticated ad optimization approach that makes use of placeholders.
By doing so, you’ll be able to boost performance, maximize sales, and enhance customer satisfaction.
There is no need to guess any more thanks to the employment of this potent AI technology.
The optimum layout for each sort of user will be chosen using a ton of data points, which not only improves engagement but also boosts your revenue.
On the other hand, AdSense requires manual testing for all ad optimizations on your site, in contrast to Ezoic.
Because you have to conduct tests using several templates for custom search styles if you want to make any adjustments that will raise the caliber of advertisements on your website, this approach is neither dependable nor effective.
Finding the ideal ad types, designs, and sizes for your websites will therefore require a lot of effort on your part.
And most consumers don’t have the time or resources to do this, thus many would rather use Ezoic’s automatic ad testing method.
On this there isn’t much of a competition unless you prefer manually testing advertising for your website.
Using clever AI technology, Ezoic handles all of this for you so you may receive the greatest outcomes with essentially no effort.
When selecting the finest ad network for your website, here is yet another crucial factor to take into account.
Let’s check out the different analytics tools that each platform offers.
As far as analytics go, Ezoic has a lot to offer. It offers Big Data Analytics capabilities that all enable you to automatically increase revenue, boost SEO, and profit from your website.
Additionally, the platform’s analytics give you access to page-level reporting, enabling you to assess your ROI objectively and determine which of your SEO initiatives is producing the desired results.
Due to the absence of comprehensive reporting, many publishers are leaving Adsense in search of a platform that gives deeper insights to assist them generate more revenue from website advertisements.
Thus it should come as no surprise that Ezoic wins this analytics comparison hands down.
Top notch features like Page-level reporting, which enables you to take your data to a whole new level to see how each blog post, homepage, or landing page performs, is something the ad network offers that you won’t get with Adsense or anywhere else.
4. Customer Support
When choosing an ad network, support is a crucial factor to take into account.
If you should ever need assistance during the procedure, you need to have a dependable crew on hand to respond to your inquiries and offer fixes for any problems.
Let’s compare the two platforms to see how they stack up.
Ezoic promotes the major use of collaborative learning environments, such as the platform’s Twist channel, to search for questions in Access Now and Level 1.
You will be in a group environment with other people who share your interests.
If you don’t see your question addressed there, you can create a new post and a member of the Twist team will respond.
When you are at Level 2, you will have access to a specific onboarding professional who will instruct and counsel you more on a variety of display ad-related subjects, such as publishing and placeholders,website speed EPMV content, analytics of big data among many other things.
With Ezoic, being a publisher is simple, and the amount of support you get from the platform will always be in line with the scale of your website. In other words, as your website gets bigger, you’ll get more help to keep things running smoothly.
Contrastingly, AdSense doesn’t provide much in the way of help beyond a straightforward email address where you can ask a query and receive a response (eventually).
Unfortunately, research reveals that the responses given are frequently useless, which leaves consumers feeling quite frustrated.
There is no doubt that Ezoic has significantly more to offer in terms of assistance than AdSense.
Which simply provides an unengaged community and email support, the comprehensive knowledge base and help center, as well as email and live chat, are all available for assistance.
5. Ongoing Education
In order to maximize your earnings, you need to choose an ad network that supports you in making the best choices by offering you ongoing education.
In order to give users all the information they need to get started and get the most out of their ads, Ezoic has gone to tremendous lengths.
Many of the most often asked questions, such as “Why should I put advertising on my sites right away instead of waiting till there is more traffic?” will be answered.
The platform offers all the information you need.
Additionally, you’ll receive continued weekly training sessions within office hours for all clients, courses to educate you on various display ad optimization techniques and elements, and ongoing weekly training sessions.
Through Adsense Help, Adsense also provides support for its consumers. You can find a help center, a user community, and an announcements area.
You can describe your problem using the search feature, and one of the platform’s users will later respond with a solution.
However, this platform’s support center is less dependable than Ezoic’s, so you can’t count on receiving a prompt response to your question.
It is now abundantly evident that Ezoic goes above and beyond to give users appropriate resources, such as FAQs, blog entries, how-to manuals, and even courses, to ensure that they get the most of the platform.
6. Revenue Potential
The payment model is where AdSense and Ezoic diverge the most.
AdSense users are aware that Google only compensates for clicks. Ezoic has a different strategy and compensates for ad impressions, or visual exposure to the advertisement.
Therefore, a visitor no longer needs to click on an advertisement; simply having it displayed to him on the page is sufficient.
Ezoic is now significantly more profitable as a result. Using Ezoic boosts revenue by an average of 50% as compared to AdSense.
What kind of earnings are possible with AdSense? You are compensated for each click on your website ads, but Google keeps a cut. Normally, publishers get 68 percent (51 percent when using Google AdSense for reach).
The commission you earn might range from $0.20 to $15 depending on your specialization, with publishers earning an average of $3 each click.
Ezoic has demonstrated that, in terms of long-term revenue creation, it provides considerably superior advantages than Adsense.
How To Set Up Ezoic For Increasing Ad Revenue
There are five steps you must take to setup Ezoic for maximum results:
- Create an account with CloudFlare and connect it to your blog.
- Include the Ezoic script in the header of your blog.
- Create new ad units and convert all current ones to Ezoic’s service.
- Register for Google Ad Exchange.
- Use the Ezoic Ad Tester now.
So let’s get started with a comprehensive guide that will enable you to monetize your site more:
- Create a free account on Ezoic to get started.
- Sub-domains are not supported, so make sure you have a custom domain name if you have a.blogspot domain name. You are fine to go if you already have a self-hosted WordPress blog.
- When you initially enter your dashboard, you should begin by following these three steps:
- Connect Your Site
- Connecting Ezoic to your website is the initial step.
- As long as your website is on the parent domain and not a sub-domain, Ezoic works with any platform.
- To begin, click “Integrate Your Site.”Using CloudFlare is the finest (and quickest) option to integrate Ezoic with your website.
- Go to the “Integration” tab here after this is finished.
- Under the CloudFlare logo, click “Integrate Now!” Everything becomes significantly safer thanks to CloudFlare.
Ezoic will assist you with a few other setup tasks that you’ll also need to complete.
The majority of them involve adding a few pieces of code to your website so that Ezoic can function properly. I believe that inexperienced bloggers may find it challenging to add these code snippets because some of them call for a fair level of coding expertise.
You must be able to encapsulate all of your current advertisement code, for instance, in Ezoic snippets.
After integrating, return to the dashboard and select “Setup Ad Testing.”
Is Ezoic premium worth it?
As you can observe the “expected premium revenue” is always greater than the real cost of the plan by looking at the graphic with the pricing.
The expected revenue, for instance, would be between $17 and $19 if you choose the Basic Plan, which costs $14 per month.
In this case, you would make, at the very least, $3 more than if you didn’t have a Premium Subscription. Let’s dive into the premium features.
Ezoic Premium Extra Features
- As a premium member, you have access to a ton of features, for example the one that appeals to me the most is the ability to organize a One-on-One Zoom appointment, with your own publisher success manager who will review all of your settings, evaluate your website, and offer advice on how to best to run your business. Those reviews were usually really helpful. This is especially helpful because you have been allocated your own publisher success manager who will walk you through the expansion process.
- Members of Ezoic’s Premium program have access to more expensive adverts.The typical EPMV per 1,000 views will increase for Ezoic Premium subscribers.
- Overall, Ezoic Premium means higher ad revenues for premium advertisers. It costs more to acquire access to big-budget marketers. The consequences of their spending will be visible on your website. For every $5,000 in monthly ad income, the price starts at $500. Due to the total improvement in revenue and quality compared to others who do not have premium adverts, it is a sizeable sum.
- Processing Data in Priority: For premium users, Priority SSA is replaced by Big Data Reporting Review. The major perk is Ezoic Premium is that partners who are interested in running advertisements on Ezoic’s website have agreements with them. CPM rates for premium agreements are greater than those for regular Ezoic ad bidding.
- Here, quality is more important than quantity. You won’t see additional advertising on the website if you choose the premium option.Instead, Premium will present you with more relevant and fewer intrusive adverts.
Finally, it is obvious that between 50% to 25% more money can be made on average by using Ezoic Premium.
Ezoic’s Premium users get their testing data processed first.
Ezoic is a remarkably potent tool. However, it’s also a challenging tool. Though
the customer service team at Ezoic is always there to help.
Your takeaway should be that you should start using Ezoic if you are already earning money through AdSense, or any other ad network.
With their low minimum payout, this automatic tool will undoubtedly enhance your income, and you won’t have to wait long to get paid.