The beauty and grooming industry in India is currently experiencing an unprecedented growth. This growth has fuelled a strong demand for skilled salon professionals.

Suddenly, there is a rise in international premium salon chains, celebrity grooming and self-conscious youth. Everybody feels the need to look and feel good. Owing to a myriad of factors, hairdressing is now considered a highly respected, glamorous and lucrative career option.

When we’re talking about hairdressers, we’re not just referring to skilled salon professionals who can cut a person’s hair. Instead, we’re referring to hair stylists, hair colour specialists, creative directors, beauticians, makeup artists, nail technicians and salon managers.

The career opportunities as far as the beauty space is considered is quite vast. The massive demand is not just being witnessed in metropolitan cities but emerging tier-2 and tier-3 cities as well. Read more: https://salon360app.com/marketing/salon-stylist-salary-in-india-complete-guide/


 

 

Why is the Demand for Hairstylists Skyrocketing in India?

Shift towards Stylish Haircuts & Luxury Treatments

A client no longer visits a salon just for a basic trim. Back in the day, clients would go to a salon every 2 or 3 months for a trim. This has changed today. Today, clients don’t mind splurging. They don’t mind availing services which are worth Rs. 3,000, 4,000 or even 5,000.

 

Whether it’s a haircut, balayage, highlights, global hair colour, keratin or smoothening treatments, they’re all high-ticket services for which clients don’t mind paying any amount as they’re getting quality services in return. Clients are no longer selective about how much they want to spend at a salon.

The Social Media Influence

Instagram and Pinterest heavily drive hair trends. When any influential person or celebrity posts a new look, everybody rushes to a salon demanding the exact same look. Also, when a client visits a salon, they want to get a haircut from the most experienced salon professional or creative director.

Changing Grooming Standards

Suddenly, grooming has a new definition. Young professionals working in MNCs or startups want to avail professional grooming services. It’s become more of a necessity rather than a luxury. The definition of grooming has changed across the country.

Booming Men’s Grooming Marketing and Barbershop Surge

The men’s grooming market has exploded. Men’s grooming is no longer restricted to haircuts and beard trims. Today, men also want to look and feel good and thus don’t mind indulging in services including facials, advanced skincare, chemical treatments, hair colouring, hair transplants, fades, sculpting and hair spas.

 

This has created a massive demand for dedicated roles including specialized male barbers and stylists.