Pay-Per-Click advertising is one of the fastest ways to generate leads and drive traffic, and NJ digital marketing agencies excel at crafting high-performing PPC campaigns. Whether it’s Google Ads, Bing Ads, or social media platforms like Facebook and Instagram, PPC allows businesses to appear instantly in front of their target audience. Agencies begin by conducting in-depth keyword research to identify high-intent search terms. They then create compelling ad copy and design landing pages optimized for conversions. Budget management is key—NJ marketers monitor bids,