Your Education Email Marketing Guide

Education email marketing can be a fun job, but it’s also something that education marketing managers should be familiar with. When done correctly, email marketing for schools can provide you with the best return on investment (ROI). Sure, careful planning and a strategic understanding of your target audience are required, but when you consider the value of even a single new enrollment, the effort is almost always worthwhile. Are you looking for a simple way to stay connected with the ideal professionals in the education marketing industry? Email and marketing automation can help you create personalized, automated campaigns based on the user’s intent.

Email marketing continues to be the efficient marketing channel, outperforming social media and affiliate marketing. What could be the reason for this? Despite all the buzz about new channels and old technology, email remains one of the most effective marketing strategies. The majority of people use email, according to statistics, and the number is growing every year.

Why Is Email Marketing Necessary For Education Industry?

Email marketing is the most preferred enrollment marketing strategy, as you probably already know. Many school leaders, on the other hand, are still unaware of the true value of email marketing for their institutions. Almost every company requires a reliable method of communicating with current and potential customers.

Engaging in email marketing via an education email list is crucial for a company to expand and maximize its existing assets. You can send promotional messages to the prospects directly and drive successful multichannel marketing campaigns. Through email, you can communicate with the prospects in a personalized manner which increases the conversion rate and brand visibility in the global market. Moreover, it is a more reliable and accurate way to send your sales pitches and pull the leads into the sales funnel.

How frequently should emails be sent?

The email frequency matters a lot. It depends on your usage of the school mailing list to send your personalized emails to reach the prospects. It is about who you’re trying to reach and what you hope to accomplish with your email marketing efforts. If your email series is for teachers, marketers, or students, sending one email every three to four days for a month may be appropriate if you want to create a sense of urgency as they choose their preferences. Once you’ve found a frequency, stick to it, whether it’s once a month or twice a month to check-in. Just keep in mind that consistency is essential.

People unsubscribe from emails for a variety of reasons, the most common of which is receiving too many from the same address. So, err on the side of caution, knowing that you can always increase the frequency after seeing how your subscribers react. Start optimizing the content of your emails once you’ve found a frequency that works for your subscribers and your school.

 What should you include in your emails?

Before we get into the content of your education marketing emails, it’s critical that you segment your school email list. This entails categorizing your education email addresses according to their interests and/or goals. Each segment should receive a series of emails tailored to their specific interests. Remember that what is interesting is not what you think is interesting but what your audience thinks is interesting. If your email doesn’t add value to their lives, you’re simply becoming a pest. A welcome email after someone joins to your schools mailing lists is a good place to start. Do as you promised and welcome the subscriber with a welcome email. Tell them what they can expect by subscribing. The options are limitless, but whatever you choose, keep your emails personalized. You can accomplish this by automatically inserting the subscriber’s first name, which you should already have from when they signed up for your email list.

3 Ways to build an email list for education email marketing

1. 1. Make brochures available for download.

Prospective students and marketers are looking for a variety of information about your college when they visit your website.

And, when you think about it, it’s difficult to fit all of the information on a single website page. In exchange for their email address, provide prospective students with a downloadable brochure. This strategy assists in the collection of email addresses for your educational institution. You amass more contacts and provide prospective students with more information.

2. Displaying popup

It is another method for collecting schools email addresses. A popup is an opt-in form that you can display to website visitors in order to convert them from visitors to contacts. As an onsite retargeting strategy, you can display opt-in forms based on the behavior of your website visitors. You can provide with the option of requesting a call from an advisor or freebies.

3. Include opt-in forms and offer free consultation calls.

This is an excellent way to grow your education mailing lists. Incorporate an opt-in form to provide free consultation calls to prospective students or the other prospects to help them better understand your programs.

4 Tips for engaging in successful education email marketing campaigns

1. Segmentation of emails

Segmentation is a critical part of email marketing, especially for higher education marketers. Remember that your target audience is accustomed to receiving benefits at the precise moment they require or expect them. You can acquire the same result with your emails by using segmentation and automation.

2. Mobile-optimized emails

HubSpot reports that 35% of business professionals check email on a mobile device. 73% of millennials prefer email for communication. And when it comes to email marketing for educational institutions, you’re going after millennials. And it’s no secret that Generation Z is obsessed with mobile devices.

3. Email Personalization

Strategy isn’t new, but it’s a good example of basic personalization. Personalization is one of the most widely used email marketing best practices across all industries, with nearly 75% of marketers saying it helps boost customer engagement. Personalize it by adding names and dynamic content based on your tech-savvy group’s preferences to make it work for them.

4. Combine Both your email and social media marketing efforts

Email is an excellent way to communicate with higher education audiences. You must accept, however, that this is not the only way your contacts will interact with you. YouTube, Snapchat, and Instagram are among the most popular social media platforms among Generation Z. You’ll need to be active on those channels as well if you want to reach your target audience. Make sure to include links to your social media accounts in your emails so that your students can follow you.

Conclusion-

Email marketing for education can be a valuable tool in meeting enrollment goals and ensuring an engaged community. When you get down to it, it is all about getting the right information to the right person at the right time and encouraging them to take the action you want. Understanding your audience is the first step in creating a successful higher education email marketing campaign. Your emails should reflect the fact that this generation is tech-savvy and connected. Get yourself started now! Begin your education marketing avenues right away.

0