Your 101 Guide To Social Media Aggregation
In this fast-moving age of social media, no one wants to miss out on anything; we have so many platforms like Instagram, Twitter, Facebook, etc that help us gather information, express opinions, explore brands and their products, all at once.
While you can go through all the posts or comments your customers have given, putting it all together becomes an overwhelming task, right?
Let’s have an understanding upon what social media aggregation is and how you can use it to make your digital marketing experience smoother.
What is Social Media Aggregation?
Simply put, Social Media Aggregation is the process of collecting content from multiple social networking sites into one organized feed.
Content dominants social media. Users are always looking out for a reliable source of knowing whether or not to invest in the brand.
Social Media Aggregation makes it easy for you to bring it all to one place by simplifying everything in an organized manner. Platforms like TAGGBOX have tools that allow you to aggregate and publish trustworthy and inspiring user-generated content across different marketing touchpoints. You not only grow engagement & sales but build brand trust as well.
Taggbox is a result-driven tool that helps you collect feeds from across 15+ social media platforms. While focusing on your business, you can rely on these sources to simplify the posts for you and create an organized view.
But the question is, why would a brand or a business want that? That’s because when it comes to putting your money online, you look for other people’s experiences. A product with positive reviews and negative reviews, that are responded to politely, is likely to be sold more than the one without any.
How to Leverage Social Media Aggregation?
Social media aggregation tools are increasingly becoming popular among so many brands, making it a must-have in any successful marketing strategy. But you still need to understand how it works.
So here are a few tips to help you start with your social media aggregation journey that comes with endless opportunities.
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1. Encourage User Engagement With Hashtags
While hashtags have been a traditional method to create awareness about your brand on social media, they can be real motivation boosters and help you spread your message fast by motivating users to post original content about your brand.
Social media aggregators not only help you to collect the posts, but they also help you to filter out the most relevant ones that fit the definition of your brand the most. Encourage user engagement, build trust by showcasing brand advocacy and embed user-generated content around your hashtag campaign on the website.
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2. Embed Social Media Feeds to Engage and Generate a Response
Collect valuable content from social media and embed it on your website to grow awareness, reach, following, user engagement, and more. There are so many tools that help you merge your social network activities from multiple social media platforms at once.
Display fresh, original, and engaging content from social media platforms to your website that engages the website visitors. More engagement and more time spent on the website sends positive signals to search engines.
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3. Convert your UGC posts into a Shoppable Feed
Create a perfectly organized and shoppable feed for your customers and allow them to have a brand-new online shopping experience.
With the help of user-generated content, you can display a social media wall on your website and tag those photos along with your product. Inspire users & drive sales with Shoppable Instagram feeds, UGC galleries, & social commerce.
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4. Create Attractive and Engaging Social Walls for Offline Events
Social Media Generators work not just online but offline as well. There is a seminar, conference, webinar, live event, wedding, concert, or just a party. You can take the opportunity to display a social wall on a digital screen with real-time updates that will create engagement and audience participation in the event.
A user-generated content platform like TAGGBOX helps you discover & collect all the valuable UGC from diverse social media platforms. Filter the content quality and make your wall more attractive and engaging and easily display your social media wall on different screens at your events in minutes.
Over To You
There is nothing more engaging than raw content that speaks a consumer’s mind. Social media aggregation helps you collect the most relevant content for your brand and grow your engagement.
Now that you have understood social media aggregation, you are ready to dive into this pool of endless opportunities.