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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home2/theomnibuzz/public_html/wp-includes/functions.php on line 6114When a user searches for information on the Internet, the search engine returns thousands or millions of results. Or only the results on the first page have a real chance of being accessed by users. Thus, your website must be in the top 10 results returned by Google if you want to get traffic and conversions. Therefore, SEO has become a full-time job on the world wide web. If you will pay attention to this article, you\u2019ll consider affordable SEO services with an SEO services company to boost your business.<\/p>\n
SEO is becoming a necessity for the success of a business. What makes an SEO service company practical for your website is: Identifying and eliminating the issues that prevent proper indexing of the website; establishing a keyword strategy that will bring you relevant traffic and sales; improve the relevance and quality of the text content provided to search engines and visitors; to increase the popularity of your website\/brand on the Internet. These are, broadly speaking, the main objectives of an SEO service company.<\/p>\n
SEO is a process to improve the quality of your website. The better a website is positioned in search engine results pages, the more visitors it will get. Following the search, Google displays a list of relevant sites for that search. Some of the ads listed are paid for by Google and are marked accordingly, as in the image below, with the text “ad”. Others appear in the space called “organic”, not paid.<\/p>\n
The paid ads are handled by the AdWords Specialist, and the unpaid, organic results are handled by the SEO Specialist. SEO can target different types of searches on Google: global search (all results), image search, local search, video search, books, discussions, blogs, and news.<\/p>\n
SEO services<\/a>\u00a0offer website owners 4 basic benefits:<\/p>\n
Search engine optimization (SEO) and Adwords \/ Pay Per Click (PPC) are two leading techniques of Online Marketing (Search Engine Marketing, SEM). SEO is also called organic optimization because it involves the unpaid space in the list of results offered by the Google search engine. The Google search engine gives more space to “organic” results, which means that the visibility of a website depends mainly on SEO, not Adwords. However, noticeable results in SEO appear over time, after about 3-6 months, depending on the competition online. Therefore, a new website should also use Adwords to quickly gain visibility and sales.<\/p>\n
According to\u00a0Wikipedia<\/a>, the classification of SEO techniques is divided into two main branches. Techniques that search engines recommend and techniques that search engines do not recommend. Black hat SEO or spamdexing refers to methods such as link farms (blogs, directories, or online magazines that exaggerate the number of links they follow to other sites), use of excess keywords, and hidden text. The use of Black Hat SEO techniques can lead to the temporary or permanent de-indexing of a site. White Hat SEO consists of techniques that follow search engine guidelines and aim to achieve long-term results.<\/p>\n
Because SEO techniques often involve modifying the source code of the website, they can be combined with programming services or an SEO services company. SEO also involves promoting the website in blogs, online newspapers, and online magazines. Links are obtained from other websites to the promoted website, backlinks (off-site SEO).<\/p>\n
Methods of obtaining\u00a0backlinks<\/a>\u00a0include publishing advertorials on relevant websites and blogs in the same field of activity, publishing press releases, placing banners containing links to the promoted website, and placing links to the promoted website in the blogroll or footer of a partner website. Google interprets backlinks as votes of confidence.\u00a0<\/p>\n
On-site SEO is like getting a beauty treatment at a salon, and the technician is the person who is qualified for the services you need. Off-site SEO is like when you recommend the best beauty salon in town to your friends. SEO is a process. It involves a sequence of steps, each with its specific operations. Here are the stages of SEO optimization, in their usual temporal sequence when you apply for the SEO services.<\/p>\n
Analysis of the site from a technical and editorial point of view: site structure, quality of editorial the content, the ratio of content to various elements on the page (images, videos), keyword entity, the loading time of pages, determining the aspects to improve and the elements that hinder the indexing of the site in the hidden or unread text by Google robots, incorrectly implemented redirects). It can be every monthly basis to detect if new errors occur.<\/p>\n
It is good to analyze competitors’ websites to find out what keywords they used and especially how these keywords were optimized on the website.\u00a0 You can also find out what promotional channels your competitors have used.<\/p>\n
In SEO, keywords are searches made by users interested in the products or services you provide. Keywords are chosen according to the following factors: relevance, search volume on Google, number of results on Google, and (competition), and positions already won. It is adjusted monthly, depending on the results and the development of the business (if new products or services appear, for example).<\/p>\n
Optimization of meta titles and descriptions of web pages, optimization of source code and content (texts), creation of optimized texts, optimization of images, optimization of internal linking, and optimization of URLs. Monthly adjustments, depending on results and business development (if new products or services appear, for example).<\/p>\n
Obtaining backlinks to the website by publishing advanced press releases, and registration in business portals. Constant work is done to obtain quality backlinks.<\/p>\n
Analysis of keyword positioning in Google organic space, data on traffic and traffic source (Google Analytics), identification of development opportunities (adjustment of on-site optimization or off-site strategy, depending on the evolution of the site in Google rankings).<\/p>\n
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Although there are SEO firms and SEO freelancers who provide clients with valuable services for SEO, some have failed to follow ethics and put the field in a bad light by their extremely aggressive attempts to manipulate search engine results. Practices that\u00a0violate Google’s Webmaster Guidelines<\/a>\u00a0can result in a negative change to the site’s Google presence or even removal of the site from Google’s index.<\/p>\n