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{"id":118937,"date":"2020-12-22T10:58:38","date_gmt":"2020-12-22T05:28:38","guid":{"rendered":"https:\/\/theomnibuzz.com\/how-ott-over-the-top-is-revolutionizing-viewing-experience-changing-the-future-of-entertainment-in-india\/"},"modified":"2020-12-22T10:58:38","modified_gmt":"2020-12-22T05:28:38","slug":"how-ott-over-the-top-is-revolutionizing-viewing-experience-changing-the-future-of-entertainment-in-india","status":"publish","type":"post","link":"https:\/\/theomnibuzz.com\/how-ott-over-the-top-is-revolutionizing-viewing-experience-changing-the-future-of-entertainment-in-india\/","title":{"rendered":"How OTT (Over the Top) is Revolutionizing Viewing Experience & Changing the Future of Entertainment in India?"},"content":{"rendered":"

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India has been a television household for the longest time since the internet commenced it is suppressing cable television. In fact, people are preferably watching TV shows, matches, web series, mini-programs<\/a> and movies online which is proof that OTT content is wooing a broad category of audiences fantastically. Even the audience who are fans of old-age drama now gradually liking new-age content and moving towards digital and OTT platforms.  <\/p>\n

OTT players facilitate people who think of the play, pause, forward, rewind, and control the viewing experience as per their own convenience. Do you have any idea regarding how many channels you subscribe each month via a cable provider? Well, it may be around 150 channels and a maximum of up to 300 channels. The question is how many of all these channels you watch often. None of us would have ever spent more than ten minutes with every channel that we have subscribed to, but the fact is we still pay for the bulk. <\/p>\n

Watching only favourite shows when you want would be the best possible solution to this problem. And this is what OTT platform<\/a> offers you, while they stream your favourite programs, films, over-the-top delivery of television channels, OTT platforms deliver the film, media, and TV content via the Internet without any additional subscription for satellite or traditional cable pay. <\/p>\n

Be at home, or any other place, or even in transit mode, one can watch their favourite shows anytime on a smart TV, laptop, as well as mobile phones. As the viewing experience is changing and evolving there are a multitude of shows that are also experimenting with unique storytelling. Screenwriting has been revolutionizing and successively altering the way we perceive cinema and entertainment.<\/p>\n

What you are witnessing now is a part of the webspace and digital streaming\/OTT platforms revolution that have enabled. Here is how cinema, TV, and viewing experience in the last few years give content creators a new canvas to experiment with. <\/p>\n