Why Should I Add My Site to Paid Web Directories?
One of the most vital SEO campaigns involves submission of websites to popular web directories. It’s considered as a great technique to gain quality and authoritative links that can go a long way in improving the search engine ranking for one’s website. In other words, submission of websites to a web directory can help webmasters optimize their websites, and in the process improve their chances of making it big in the world of Internet marketing.
As such, web directories have been in place even before the existence of some of the popular search engines. From Internet user’s point of view, a web directory is one of the most popular and reliable sources available on the net to seek quality information. In order to submit a site to a web directory, a webmaster can visit any popular web directory and feed in the required information such as the website link and description to be included in the listings of a web directory. Submitting a site is a relatively easy process that barely requires a couple of minutes. The key is to choose the right web directory in order to gain full advantage from the link submission activity.
The fact that one can seek competitive advantage by submitting one’s website to popular web directories, loads of website owners tend to include link submission activity in their SEO campaign. Both free and paid directories exist today. While at the face of it, free directory submission might appear to be an alluring option, the fact of the matter is that there are certain drawbacks associated with free directory submission. Experienced Directorio Web webmasters are well aware of the fact that paid directory submission is the way to go in order to enjoy long term benefits from link submission campaigns. There are many other solid reasons to submit sites to a paid directory. Let’s have a detailed look at them.
Quick and near guaranteed acceptance
One of the things that most Internet marketers hate is slow results. Almost everyone wants instant or quick gratification for their hard work. Needless to say, waiting for link acceptance can prove to be a frustrating thing, especially when one does not see any action being taken from the other end for several days. In some cases, one might have to wait for several weeks just to see their link posted at the right place. Ironically, one might not even know right away if the posted link was rejected or accepted. Such lack of positive response usually takes place if one resorts to free directory submissions. As a result, the search engine ranking does not improve.
The delay in improving the search engine ranking for one’s website can sometimes cause more damage than what one might expect. A competing website might head away and enjoy all the benefits due to the undue delay caused in improving one’s search engine ranking. After all, time is money and one can’t take forever to get things done in the constantly changing world of Internet marketing. Over here, resorting to paid directory submission can prove to the ideal bet because most website owners will approve the link as soon as they receive the payment. Since it’s a paid service, chances of link rejections are extremely bleak. Therefore, in addition to quick link acceptance, one can expect near guaranteed link approval as well.
Benefit from website owner’s supervision
There are scores of free directories that pop up every now and then in the web world. Most of them vanish over a period of time due to lack of interest or supervision from the website owner. Subsequently, webmasters who have taken their time to submit links to these faded directories lose out on their time and efforts. Some of the directories fade away long before any web user even finds the links. On the other hand, paid directories will host your links for the paid duration. A paid directory owner generally devotes a lot of time towards website maintenance to keep the website clean and to ensure repeat customers. Some of the popular directories also hire a pool of employees who review each submission before acceptance. In this manner, the quality of the site is maintained. All the spam is taken care off. As a result, the posted links carry more value because search engines are partial towards sites that are not filled with spam links or content.
Gain permanent backlinks
One of the biggest advantages of paid directory submission is that it offers permanent backlinks. While there are many other techniques to gain permanent backlinks for a website, most of the techniques are a gamble. One can never be absolutely sure that the link building activity can fetch a permanent backlink or not. However, resorting to paid directory submission is one of the surest ways to gain permanent backlinks for one’s site because Google does reward a site with a permanent backlink when the site is listed on a popular directory.
Receive one way links
In addition to permanent backlinks, submission of a site to a paid web directory also enables one to gain one way link to one’s website. One way links are links that lead to another website link without a reciprocal website. One way links play a great role in determining the search engine ranking for a website. In other words, one way links can help a website receive maximum search engine benefits. Submission of your site to a reputable web directory will generally come with an assurance of natural one way link to your website. This will create a good image of your website in the eyes of search engines. Needless to say, this will eventually result into improved search engine position for your website.
Gain deep URLS
The best part is that most of the paid web directories allow a webmaster to include deep links. There are numerous benefits attached with deep links such as improvement in search engine rankings of the internal web pages. This will in turn result into more internal traffic. In addition to increased internal traffic, deep links allows influence for other parts of pages within one’s website. Over here, an effective link building campaign will ensure better weight distribution across all the web pages.
Benefit from unique content
As mentioned earlier, to submit site to a web directory is an effortless process. A webmaster is merely required to post the website link along with few other short and basic details. Most of the reputable web directories also allow a webmaster to write a short paragraph about their website. This paragraph is generally used to describe the submitted website. Although it might take a couple of minutes to write a bit, this bit of writing can drive increased visitors to the submitted website because the text is the first thing that most visitors might notice.
Those who take the time to write informative and interesting comments benefit through increased visitors because the posted comments compel web users to check out the site. Also, search engines give more importance to web directories that contain unique contents. The search engine is aware of the fact that most of the paid directories are selective of the links that are accepted in their directories. Therefore, search engines generally trust paid web directories and also reward them with higher rankings for encouraging unique content submission and for getting rid of bad and irrelevant submissions.
Allows specific keyword targeting
Careful selection of targeted keywords can drive good amount of traffic to a website. Submission of a website link to a paid web directory is a good way to achieve this. Once the link is posted on a paid directory, the link is placed in an appropriate category that goes well with the website’s niche. After all, incoming links must come from pages that are relevant to the topic. Needless to say, increased number of relevant inbound links will contribute to the website’s popularity. As a result, webmasters can derive increased sales and profits. Overall, specific keyword targeting through paid directory submission can prove to be a great resource to gather relevant links that can help one’s site climb higher and faster in search engine pages.
Long term results
The most alluring thing about paid directory submission is that it can offer long lasting results for a one time activity. There are scores of free directories out there that have literally lost their existence over a period of time due to lack of income and user activity. Some of the websites don’t even last for a couple of months. Those who have used such websites to submit sites lose out on all the benefits for no fault of theirs. In the long run, it proves to be a fruitless activity.
To top it all, some of the website owners also sell the email address of the registered members to companies before closing down their website. Spammers then use the email address to send loads of crap emails. Fortunately, this is not the case with paid directory submission. Paid directory owners are obliged to keep the website link on the directory for the paid period. In some cases, they also keep the link beyond the paid period. Since they profit from their members, they rarely indulge in any kind of spamming activities because such activities might affect their business. After all, they would be keen on gaining repeat customers to keep their website running and profitable for a long time to come.
More clutter free and safe
It’s a common belief that paid directories make use of more resources. Most of the popular web directories generally hire a pool of employees to ensure that everything is in place. As a result, paid members can expect high quality service. To top it all, one can be more certain that there will be no spam or any other kind of harmful software on the paid website as opposed to a free website. There are scores of automated softwares out there that submit hundreds of links to directories in a matter of minutes. Such softwares are used to exploit free directories because they lack manual supervision or deserving attention. Search engines generally blacklist websites that contain any kind of malicious software or is filled with loads of spam links. One can enjoy safe interaction by visiting a paid directory site since free directories are normally targeted by spammers. Unlike free web directories, paid ones are not exploited by spammers and other troublemakers.
Less or no distractions
Have you ever visited a paid web directory? One of the things that you will notice is that paid directories are not loaded with advertisements. On the other hand, free directories are filled with advertisements. Needless to say, they run third party ads on their sites to cover hosting, domain and other expenses. Also, most of them expect some profit for their efforts. As a result, running third party ads becomes a necessity for them. From reader’s point of view, these ads can serve as a distracting factor. Chances are that some of the ads might direct your readers to your competitor’s website.
The very fact that you pay for submissions to get your link posted on paid directories, paid directory website owners do not feel compelled to run loads of third party ads on their websites. One will notice lesser or no ads at all on paid directories. Inevitably, this means less or no distractions at all. Not to forget the fact that great numbers of people make use of free directories as opposed to paid directories in order to save some quick bucks. As a result, all categories on free sites bear severe competition due to mass link submissions. On the other hand, every category on paid directories will have fewer submissions. This means that websites on paid directories have high chances of getting noticed by readers.
Search engines give preference to quality paid link directory submissions
The primary job of a search engine website such as Google, Yahoo, Bing etc is to display quality and relevant sites once a web user performs a search. In fact, the very success of a search engine site depends upon the quality of search results displayed by the search engine site. Search engines do not like sites that contain loads of spam links. Some website owners gain great amount of backlinks in a short period of time to move on to the top slot of the search engine results. While good rankings would be highly appreciated by the website owner, it won’t be appreciated by search engines and the end users.
Any search engine out there would hate to have a reputation of delivering poor search results. Needless to say, users will simply switch over to some other search engine site if a particular search engine site keeps delivering poor search results. To prevent this from happening, search engines have to value high quality links and at times punish poor quality sites. Links to popular paid web directories are taken suitability by search engine sites because they generally undergo manual approval and they do not contain poor quality links. The search engine will most likely allow the SEO benefits to the paid links.
Improved exposure and rankings
The fact that most of the popular paid directories have been able to develop a trust factor with the search engines, sites submitted to these web directories have higher chances of gaining good page rankings. In fact, a major boost in search engine rankings can be expected by a webmaster over a period of time. As a result, a website might receive an outburst of traffic with improved search engine position and page rank. In addition to this, one can expect direct traffic from the paid web directory. Overall, one can gain good exposure as well as rankings by considering paid directory submission.
It’s worth the dollars
Submission of a website link to a premium web directory will offer you all the SEO benefits in addition to reliable services. All one has to do is pay a visit to a renowned web directory to supply the required information and to submit the payment. As mentioned earlier, one won’t have to undergo an extensive waiting period to reap the benefits from paid submission. Most website owners approve the link within 24-48 hours after inspection. Those who use lack of funds as an excuse to skip paid link submission sites stay immune to most of the benefits discussed above.
One should look at paid directory submission from investment point of view. Although one might not always receive instant benefits from paid directory submission, one can expect long term and rewarding benefits over a period of time. Experienced webmasters are aware of the fact that this is one of a kind investment that will most likely deliver returns by many folds. Considering the bunch of advantages associated with Alta en Directorios paid directory submission, it won’t really be an understatement to claim that one can’t really go wrong by submitting their website to paid web directory. Therefore, it’s worth every penny!
