Why Search Rankings Seem So Volatile

ByJerome Smith
why-search-rankings-seem-so-volatile

Why Search Rankings Seem So Volatile

If you’ve ever spent time optimizing a website for search engines via search engine optimization (SEO), you’ve likely felt the pain of seeing your rankings plummet after an unexpected update. Even if you’ve never heard of SEO, you’ve likely conducted an identical search query on multiple occasions and gotten strangely different results.  » ….