Why are low-end budget smartphones always in demand?
India, being a price-conscious country, always looks for the best products at affordable prices. This also applies to smartphones.
While technological advancements have driven smartphone makers to introduce feature-enriched handsets, the competitive market compelled them to launch those handset models at affordable prices.
One of the best examples of such a smartphone is Oppo mobile. The smartphone brand is among the most feature-enriched devices today. However, the budget-friendly Oppo mobile price range also makes it a viable pick for many.
Top reasons behind the continuous demand for low-end budget smartphones
Below are some reasons and factors that work as the catalysts behind the demand for low-end budget smartphones.
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Affordable price
Indian mobile handset market is flooded with numerous brands offering smartphones under 15000. In addition, brands like Oppo have launched several handsets under this price segment with improved features similar to big smartphone market players. Subsequently, buyers on a budget (both in urban and rural areas) can enjoy enhanced features at an affordable price.
For instance, Oppo A12, which costs Rs.9500 (approx.), comes with 4GB RAM, 64 GB internal storage (expandable up to 256 GB), improved connectivity, HD display, and other features.
Further, the availability of credit facilities and EMI options has made smartphone purchases easier on the pocket. For instance, individuals can now purchase smartphones with Bajaj Finserv EMI Network Card. It has a pre-defined credit limit of Rs.2 lakh and enables users to convert transactions into easy EMIs.
Along with affordability, the availability of featured-enriched smartphones similar to flagship phones in terms of their offerings increases the demand for low-end budget smartphones.
Some of the top features are discussed below.
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Top-notch camera quality
Within an affordable price range, smartphone makers like Oppo have managed to offer the best camera quality that can click the perfect shot.
Let’s take the example of Oppo A53 that comes with a triple rear camera (13MP main camera + 2 MP depth camera + 2 MP macro lens) and 16 MP AI front camera.
The rear camera enables individuals to take images with customized focuses and in-depth details, the front camera guarantees stunning selfies and crystal-clear video calls.
In addition, with features such as dazzle color mode, portrait mode, and filter lenses, users can capture stunning and vibrant pictures. Within this Oppo mobile price of 13,500 (approx.), the brand ensures an enhanced photography experience.
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Increased battery life
Apart from the camera quality, battery longevity plays a crucial role in the budget smartphone segment. While some flagship phones come with 5000 mAH batteries, low-end budget phones do not lag behind.
For instance, within an Oppo mobile price of Rs.13990 (approx.); the handset A54 features a 5000 mAh Li-ion polymer battery. Users can enjoy 19.9 hours of online content streaming and up to 41 hours of continuous music on this handset with this battery capacity.
Further, it supports fast charging and has a super power-saving and optimized night charging feature. No wonder the demand for such low-end feature-rich smartphones is high.
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Bigger display
The evolution of the smartphone has resulted in bigger displays. While every buyer craves to hold a bigger phone with bigger displays, smartphone manufacturers have beautifully catered to that need.
For example, Oppo A15 has 6.52 inches HD+ display. The bigger display size enables users to enjoy an immersive viewing experience for gaming or video streaming.
This oppo smartphone under 15000 describes that to get a bigger display and improved viewing experience, one need not shell out more money to buy a high-priced handset.
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Power-pack performance
Phones under 15K are equipped with varying RAM sizes and processors. Popular smartphone brands have incorporated powerful processors in budget-friendly devices to ease the experience of multitasking and gaming.
Here, Oppo A31 deserves considerable attention. This handset packs 6 GB RAM and MediaTek Helio P35 Octa Core Processor, ensuring lag-free switching between apps.
Therefore, when users get the assurance and taste of seamless multitasking within Oppo mobile price of Rs.14000 (approx.); no doubt the demand for such low-end budget smartphones gets a boost.
Apart from these, factors such as built quality and connectivity of budget smartphones (such as Oppo A54) and other innovative features like Magnetic Induction Sensor, Light Sensor, Proximity Sensor, G-Sensor in low-end budget smartphones have increased their demand.
Individuals willing to purchase these low-end smartphones can do so from the Bajaj Finserv EMI Store that stocks numerous brands and their latest collections.
As per a recent report, smartphone sales in India ranging from Rs.8,000 – Rs.10,000 surged 88% in July 2021, and sales of handsets from Rs.10,000 – Rs.15,000 rose to 51%.
Though the overall smartphone sales market faced a decline of 10% on-year for the month, the entry-level and low-budget smartphones have managed to secure their footing in the market
The factors mentioned above primarily contribute to the demand for low-end budget smartphones. While every player in the smartphone market is trying to make a secured position, Oppo has certainly reached the level by focusing on smartphones’ aesthetics and hardware. Also, the brand has redefined Oppo mobile price for the budget segment to capture a larger market share.