Who Should Be Responsible For Corporate Gifting In Your Company?
Determining who should be responsible for corporate gifting in a company can vary depending on the size and structure of the organization, as well as its culture and practices. Each company is different from others. So, let’s get into the concept of departments that handle gifts to business partners, clients and employees.
Here are a few common approaches that companies follow:
Marketing or Public Relations Department
These departments handle external communications and relationships, including client or partner gifting. They may have the budget and resources to manage corporate gifting initiatives effectively. These departments will communicate properly with corporate gifting companies to select the best gifts for business partners, clients, and employees.
Human Resources Department
HR departments handle employee recognition programs, including milestone gifts such as work anniversaries, promotions, or achievements. For some companies, the HR department is the only source for tying up with corporate gifting companies to provide appropriate gifts.
Executive or Management Team
In some organizations, senior executives or managers may manage corporate gifting as part of their relationship-building efforts with clients, partners, or employees.
Dedicated Gifting Team or Coordinator
Some companies establish a dedicated team or appoint a specific individual to manage all aspects of corporate gifting. This ensures consistency and efficiency in the gifting process. This dedicated team will approach corporate gifting companies to provide customized corporate gifts.
Cross-functional Committee
Larger companies may form a committee comprising representatives from different departments to oversee corporate gifting strategies and decisions. They know that they need to handle these activities to maintain good rapport and communication with clients, employees, and business partners.
Why do we need to tie up with corporate gifting companies?
Specialization
Corporate gifting companies specialize in sourcing, customizing, and delivering gifts for businesses. They understand corporate culture, branding, and appropriate gift selection nuances.
Efficiency
Partnering with a corporate gifting company saves time and effort. They handle the entire gifting process, from selection to delivery, allowing your company to focus on its core activities.
Customization
These companies often offer various customizable gift options tailored to corporate needs. This allows companies to personalize gifts to match their brand identity or recipients’ preferences.
Professionalism
Corporate gifting companies ensure professionalism in every aspect of the process, from presentation to delivery. This reflects positively on the sender and enhances the recipient’s perception of the company. They can even handle customized corporate gifts for companies.
Scalability
Whether you need to send gifts to a handful of clients or many employees, corporate gifting companies can scale their services according to your requirements.
Budget Management
Many corporate gifting companies offer packages or options that cater to different budgetary constraints, making it easier for companies to manage their gifting expenses.
Compliance
They understand the legal and ethical considerations involved in corporate gifting, helping companies navigate potential compliance issues, such as anti-bribery laws or company policies.
Therefore, the key is to ensure that whoever is responsible understands the company’s gifting policies, budget constraints, and objectives, whether they relate to client retention, employee morale, brand promotion, or other goals. Communication and coordination among relevant stakeholders are crucial to successful corporate gifting programs.
