What to Search for in a Product Review Site

Product Review websites abound on the internet, but they’re not even close to all being equal in regards to honesty and integrity. Sennheiser HD280PRO review Many product review sites be seemingly unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, for them to generate income via affiliate links.

Here really are a few methods to assess if a website and its owner(s) are just in it for the cash, or if they give honest truly neutral, consumer-oriented product reviews:

1. Who Runs the Site? A real review site could have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) Way too many sites that claim to be ‘product review’ sites are really run by affiliates posing as “honest” reviewers, when in reality their sole intent is always to only recommend every product they write about.

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Exactly like scientific studies, there is a powerful proclivity towards favorable bias of an item if the reviewer did not purchase it himself. The truth that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective during the course of the review.

3. Does the Website Review an Array of Products or Only One? A website that reviews many different products is more probably be neutral and a real review site than a site where just a single product is reviewed. Why would someone go to the problem of building a website for only one product and then give it a poor review? Obviously the review will undoubtedly be positive (although occasionally they might throw in a poor comment or two to give the appearance of being impartial.)

Single-product-sites are popular with affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the product being reviewed is ‘Acme List Building Secrets’, then utilizing a domain of ‘AcmeListBuildingSecretsReview’ will usually give that site a higher position in the search engines.

4. Do the Reviewers Have Only Positive What to Say in regards to the Products They Review? A truly neutral product review site could have both positive and negative reviews. If all of the reviews on a website are glowing, and every product is endorsed, then there’s a good bet that the reviewer is serving his own interests instead of those of the consumer.

5. Does the Review Headline Utilize the Word ‘Scam’? This can be a classic tactic used by many unscrupulous reviewers to utilize keywords in the title as well as to give the appearance of shoring up the trust factor. A sample headline might read, “Is Acme List Building Secrets a Scam?” – because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people key in the search box when they’ve questions in regards to a product.

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