What Is Whatsapp Business And What Are Its Benefits?
WhatsApp is a popular instant messaging app with an ever-growing worldwide exponential usage. Recently acquired by Facebook, the Whatsapp messaging platform has added more dimensions to it. One such dimension is the ability to do business on the platform. This aspect helps small and large traders, online retailers, offline retailers to connect with their customers and transact with them. Businesses can connect with existing and prospective customers, increase their business, establish their existing business, and directly send personalized communications to their customers or prospects.
What are the top benefits of using WhatsApp Business?
- A separate business app
WhatsApp can be used as a separate business app to communicate with customers. The context of WhatsApp, in this case, is personalized business communication. This is different from WhatsApp being used by a large number of people for informal communication. Therefore, setting a context of a personable commercial transaction in an informal context makes the prospect of doing business with customers more comfortable for the customers.
- Building trust
WhatsApp is a novel way to build trust with customers. Similar to a Facebook profile page, a WhatsApp business profile can increase the trust factor. Almost everybody who uses WhatsApp likes the ease of use of this app. Its speed, encryption, reliability, latency management, video calling, audio calling – all of this is highly optimized. There is also a trend to call each other on WhatsApp audio/video rather than using cellular networks because people find WhatsApp calling feature to be without network jitter or latency. Considering all of this, the technology used in this platform is a superior one. This makes it ideal for traders and business houses to build a relationship with their customers.
- Setup auto-replies and personalized messages to customers
A recent survey revealed that almost all people who have WhatsApp installed open the app regularly, or at least 3 to 4 times a day. This opening rate is higher than other apps. Considering this statistic, no communication made through WhatsApp goes unnoticed. Setting up personalized messages on birthdays, important events in a person’s life by a business to the person goes a long way in building trust. Auto-replies when a customer issues a query, but the business is unable to attend to, instills a sense of confidence in the customer. Little acts of professionalism ultimately string together a long series of trust points and ultimately establish the company’s emotional investment.
- Organizing Customer Base
Business owners get an easy way to organize their customers. After receiving consent from their customers, they can create groups of customers. They can post business communication such as upcoming products, services, or offers in these groups. They can moderate the group by being administrators, allowing customers to cross-correspond with each other. The opportunities thus are limitless and have lots of variety.
Conclusion
Doing business over WhatsApp is a strong way to engage with customers personally, yet be professional and purposeful. Given that WhatsApp has a robust infrastructure backing it, and it is extremely inexpensive, business owners can use a digital service agency to set up their WhatsApp business presence so as to increase their traction in the market.
