What is the purpose of a workshop event?
Workshops have been a wonderful way to get people together, share ideas, and reach common goals. As events went online, however, this status quo no longer works.
After too many Zoom calls or webinars, we were tired. We needed something more. We started looking at how to make virtual and hybrid workshops more engaging and productive.
Surprisingly, we discovered that although the human connection may feel different online (or awkward at times), there are many advantages to virtual workshops.
We have this list of workshop ideas that will inspire your next event, regardless of whether it’s in-person or virtual.
A workshop–a common tool -is an event that allows attendees to gain hands-on experience with the topic. Workshop topics and themes can be specific to particular industries or niches. Workshop participants are there to learn new skills or specialized expertise that they can use in daily life and their profession.
Ideas for Workshop Event
1. Virtual Reality (VR), to bridge the divide between the virtual and real-world, should be integrated
Virtual reality used once to be a very expensive idea for workshops. However, its price has fallen over the years. If you are a marketing team using account-based marketing, you could send a VR set out to top accounts. This could allow you to impress and interact virtually with key decision-makers.
VR is still somewhat obscure, however, it will become more mainstream in the future. Around 20 percent of Facebook’s employees work in VR and AR technology. The social media giant plans to rapidly accelerate the development of AR technology over the next few decades.
There are many potential uses of VR, and these cases can vary from industry to industry. B2B firms that deal in complex fields like manufacturing, energy, or other industries could use the technology to improve training workshops. VR will provide a safer training environment for workshop participants and help to lower costs.
2. Teach by doing
Learning new skills can be best learned by actually doing it. Facebook Blueprint Live workshop is where Facebook leaders will teach agency leaders how to maximize Facebook for their clients. They interact together and build media plans to support theoretical clients.
In these invitation-only workshops, there is no time to sit still. Participants are expected and expected to work together, share their knowledge, and implement it in real-time.
3. Social Media Campaigns that Incorporate Workshops
If your workshop has been created for marketing purposes at some level, it’s important to link it up with your other channels. Social media skills not only help in promoting the workshop but can also be used to create engagement and participation opportunities.
Live Q&A will add interactiveness to the workshop. Live Q&A can also be enabled on your streaming channel. Reward and incentives are offered for sharing content, hashtags, polling your audience, and other actions.
4. Connect businesses to customers
B2B firms can connect clients to potential leads or prospects in the same manner as networking. Create a workshop that is based on common interests and coordinate the scheduling so that potential customers can meet up.
The attendees have an opportunity to network with other professionals after the workshop.
5. Add workshops to your conference.
It’s a good idea to include workshops in your conference or summit agenda. Growth Workshop allows you to fill your event with valuable content. This strategy can be used in conjunction with a larger multi-touch planning.
6. Create public user profiles
Workshop participants can upload photos, bios, and other information to a LinkedIn-like site using a dedicated network platform or. Participants can also communicate with one another from that website. While it is great to connect with like-minded people, it is difficult to ensure that they stay connected after the workshop has ended.
