What Is Fines Applicable On Merchants Under VDMP

ByTammy forman

The fines applicable on merchants under VDMP regulations state that any merchant who carries out a digital marketing campaign without following the due process is liable to pay a fine of up to Rs. 2 lakhs. In addition, the merchant will also be blacklisted by the authority for a period of one year.

What Are The Penalties For Not Following The Guidelines?

Not following the guidelines laid down by the VDMP is a punishable offence. The penalties for such an offence are mentioned below:

  1. A fine of up to Rs. 2 lakhs
  2. Blacklisting of the merchant by the authority for a period of one year

What Is The Process Of Appealing Against The Fine?

If a merchant feels that they have been unfairly fined, they can file an appeal with the appellate authority within 30 days of receiving the notice. The appellate authority will then review the case and decide whether to waive off the fine or not.

What Is The Process Of Appealing Against The Blacklisting?

If a merchant feels that they have been unfairly blacklisted, they can file an appeal with the appellate authority within 30 days of receiving the notice. The appellate authority will then review the case and decide whether to waive off the blacklisting or not.

What Are The Other Consequences Of Not Following The Guidelines?

Apart from the fines and blacklisting, the other consequences of not following the VDMP guidelines are as follows:

  1. Disqualification from availing any government schemes or benefits related to digital marketing campaigns.
  2. Suspension of the merchant’s digital marketing licence.
  3. Cancellation of the merchant’s registration with the authority.
  4. Imposition of other such penalties as may be prescribed by the authority from time to time.

It is important to note that the VDMP regulations are applicable to all merchants who carry out digital marketing campaigns in India. Therefore, it is advisable for all merchants to ensure that they follow the guidelines laid down by the authority in order to avoid any penalties.

This content is created to provide information on the fines applicable on merchants under the VDMP regulations. It is not legal advice. For more information, please consult a lawyer or the VDMP authority.

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