What is difference between SEO and SEM?
Majority of the people doesn’t even understand the difference between SEO and SEM but there is a huge difference between both of them.
SEO
Also known as, Search Engine Optimization focuses on optimizing a website in order to get traffic from organic search results.
SEM
On the other hand, SEM is Search Engine Monetization focuses on to get traffic and visibility from both organic and paid search.
- Google’s search results are divided into two main types: the paid search results and the organic search results. The main goal of SEO is to rank your website in the organic search results.
- You can also get your website in the paid area of the search results via pay per click (PPC). SEO focuses on 100% ranking in the organic results.
- SEM is when you tap into both SEO and PPC in a way to get traffic from search engines. SEO is the method of continually optimizing a website in order to rank in the organic, non-paid search engine results pages (SERPs).
- SEO consists of the features like – On-page SEO, Off-page SEO, User Interaction Signals, and Technical SEO.
On-page SEO
It is simply where you optimize your website around keywords that your target customer searches for in Google and other search engines.
Off-page SEO
Off-page SEO is getting trust and authority signals from other websites. This mainly consists of building high-quality back links to your site.
Technical SEO
Technical SEO is simply making sure your pages load quickly and making sure that the site architecture is set up correctly.
Read More : What is The Difference Between SEO and SEM in Digital Marketing
User Interaction Signals
This helps in a way that users interact with your site helps Google figure out if your page is a good match for someone’s search.
SEM – SEM consists of the Features Like
Bidding, Quality score, Ad groups & Account Management and Ad copy. – Bidding – Bidding is simply, when we use Google Ads or Bing Ads, paid ads in search is all about bidding. With the help of PPC, you tend to bid on a specific keyword and then, when someone searches that keyword, your ad shows up.
Quality Score
Google Score plays an important role in Google Ads metric. It can be simply defined as Google’s way of figuring out if your ad is a good match for whatever someone is searching for.
Ad Copy
Having a great ad copy means high CTR and having a high CTR means having a good quality score. This simply means paying less for the same click.
Ad groups & Account Management
This simply means using the data in your Google Ads account to optimizing your ad spend.