What is a HTML Email Development Company and Why Should You Use It
The HTML email is a subgroup of HTML that provides formats and semantic markup capability in an email, which is not available in regular text emails. HTML text can be linked without using URLs or breaking long URLs into numerous small pieces.
An HTML email development company is responsible for the coding, proofing, producing, troubleshooting, and testing of an HTML email campaign. An HTML email development company that produces good quality HTML emails with a focus on the goals and objectives of the campaign.
The company’s email designers, copywriters, and campaign managers will do their best to ensure that all the aspects and the goals of the email campaign are met.
What’s the difference between an HTML and a plain-text email campaign?
To know about the HTML email campaign, you must be able to tell the difference between plain-text emails and HTML and how these forms can affect the delivery and engagement of your email campaign.
- The full name of HTML stands for HyperText Markup Language. It’s the form of coding web pages and email templates so that text can be formatted and images might be added.
- Plain Text is standard text, with no format options other than bold, italics, underlines, or special layout options.
How does this affect your campaign?
People can view emails in both HTML and Plain-Text formats. It depends on the email client or specific settings the recipients are using; an HTML campaign may or may not be displayed.
If the HTML email is opened, the recipient should be able to see the campaign along with its images, texts, and the designs you chose while designing the campaign.
Sometimes when the email is opened, and the HTML is still not recognized, it is also vital that you have a plain-text version of the same campaign so that your recipient can enter through it.
How HTML Email Works
You must know how the Format works before starting to design, code, and send an HTML email. It would benefit if you were familiar with the tools needed to make the HTML email work.
Below is some information you should know about before designing your HTML email.
Multipart/Alternative MIME Format
You cannot just attach an HTML file and some images to a text message and send it. Almost all the time, the email application on the recipient device will break the paths to image files by moving images into temporary folders on the recipient’s hard drive.
Instead of sending the HTML in a manner that renders it useless, you should send the HTML email from your device in multipart-alternative MIME format. That makes the mail transfer agent bundle the HTML code and a plain-text message version into one email. That way, if a recipient cannot access the HTML email, the reliable plain-text version of the message can still be seen.
End Note
For an ordinary person, it is tough to write or design an HTML email without knowing its complexities. So, it’s far better to employ an HTML email development company to do the job.
