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How to do the SEO of a website?
This is the great question that everyone asks and whose knowledge is like the Holy Grail. Well, we are going to give you a series of instructions to do SEO on your website.
We have spoken or rather written at length about the fundamental bases of SEO positioning, which are:
SEO On-Page
SEO Off-Page
What is SEO On-Page?
SEO On-Page is all those techniques that we use to improve or optimize our website. This is what some today call Technical SEO some of these techniques are:
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Web architecture
Content hierarchy
Indexing
Image optimization
Improved web loading speed
That is to say, they are all those techniques that internally can improve the positioning of our website.
What is SEO Off-Page?
Well, if the SEO On-Page is the internal SEO, to put it in some way, the SEO Off-Page is the external SEO. When we talk about SEO Off-Page we are talking about the Backlinks that point to our website.
In this link I leave you the best platforms where you can buy links.
For some time the positioning was very simple, you were bloated to make links, even automatically, and in a short time you were positioned for any keyword you wanted. Today this is no longer possible. Google has learned a lot in recent years and these Black Hat techniques no longer work.
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We bet more on a content strategy and user experience than on the creation of many links. In any case, the links, which continue to weigh heavily on Google’s algorithm , must be rigorously analyzed to avoid possible penalties in future algorithm updates.
Start optimizing your website to do SEO
Let’s get to the point. Where do we start?. If the project is new it is relatively easier since Google does not have anything about us in its indexing history. There are many factors to take into account when starting to optimize, but we are only going to cover the main ones.
Optimizing your website
Here I bring you some links that will help you optimize your website:
Ways to optimize your website with Screaming Frog
Techniques to optimize the speed of your website
Learn how to optimize your content for SEO
How to optimize your Crawl Budget
What is the Crawl Budget?
Concepts related to SEO and that will help you understand it better
1 Crawl Budget
The crawl budget or Crawl Budget is the number of pages that Google bot crawls and indexes on a website within a given period of time.
Bottom line: If Google doesn’t index your page, it won’t be in any position. So if your number of pages exceeds your site’s crawl budget, you will have pages on your site that will not be indexed. This concept brings us to the second concept related to SEO.
Indexing
When the Google Bot crawls and reads your website, what it does is include your content in its database. Hence, one of the most important aspects of SEO positioning is indexing.
It is important that we facilitate the access of the different spiders or boot to our website since in this way we will facilitate the indexing of those pages that are relevant to us.
The Google Algorithm
Next step Google has already crawled our website and indexed it completely or almost completely. Now it is the turn of the Google Algorithm that is going to examine our website with a magnifying glass and analyze some 200 SEO factors that influence the positioning of a website.
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We reveal some of the SEO positioning factors that the Google algorithm takes into account to position a website:
Loading speed:Google announced a search engine algorithm update targeting mobile page speed that began to affect sites from July 2018. Based on this sites that don’t load quickly on mobile devices could be penalized. This is a fairly technical aspect of web positioning and that today does not have a great relevance so do not get too obsessed with this aspect.
User Experience : This is a very important factor that is related to content, loading speed and navigability . Google rewards those websites with a good user experience and punishes those with the worst experiences in the SERP results
Relevance: It is important to create landing champions, that is, that the content of said page is relevant to the user and that this content clearly responds to a specific “query” from the user. Another aspect that is related is the user’s search intentional and that will be the subject of another article.
Authority: The authority in the SEO world measures the popularity of a certain site and is one of the metrics that Google takes into account to position a website
Web analytics to monitor and improve SEO positioning
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