What EXACTLY is Sustainable Fashion and Why is It Important?

Everything You Need to Know About Sustainable Fashion

There’s so much confusion about sustainable fashion that a comprehensive guide on the matter is paramount.

In this article, you’ll learn what sustainable fashion is (best definitions) and five reasons to why it is so important.

We’ll also review some of the most important facts about sustainability in fashion and detail on what is considered greenwashing in fashion and how to deal with it.

You’ll learn what makes a fashion brand “sustainable”, and what are the eight best sustainable fashion examples, such as ethical fashion, eco-friendly fashion, vegan, slow, conscious, and so on.

Finally, we’ll explore the top 10 sustainable fashion brands of 2023.

Why Is Sustainable Fashion Important?

One of the most asked questions is, does the world need sustainable fashion?

It does, without a doubt, and here are the top 5 reasons:

1. Sustainable Fashion Creates Less Waste

Globally, one garbage truck of textile waste is dumped at a landfill or burnt every second.

This enormous waste is created by fast fashion companies that launch weekly fashion trends and fulfill them with poor-quality low-priced products.

In comparison, sustainable brands focus on quality clothing products from long-lasting materials.

Moreover, sustainable fashion brands rarely follow fast fashion trends.

The Verdict

With a carbon footprint accounting for over 10% of global greenhouse gas emissions, there’s no secret that the fashion industry is destroying the environment.

A change is much needed, from creating more awareness towards sustainable fashion practices to taking an active role in making a change.

Fortunately, positive changes in the fashion landscape are happening; more ethical brands, customers demanding sustainable clothing brands, and even a dedicated, ethical clothing search engine.

Glorious achievements, as changes do not come easy – not in the fashion industry.

Any change that deviates from the industry’s economic projections is rejected or at best, postponed.

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