What does NFT mean for the film and television industry?
Recently, Bilibili announced its first digital art avatar, Dove, and announced its official entry into NFT. Let’s start with popular science, what is NFT? It is a derivative concept of blockchain and a high-tech “certificate of ownership”, which is indivisible, irreplaceable, and unique. We can say it is digital currency, or digital collection.
The digital art avatars of pigeons released by Bilibili this time are a series of digital collections created with the help of blockchain technology, using pigeons as elements and using programmable capabilities. Each pigeon head avatar has its own independent number and has the attribute of scarcity. It is limited to 2233, of which 2000 (numbered 101–2100) are issued to users, and 233 are reserved by Bilibili (including UP master customization). payment).
In addition to Bilibili, domestic Internet giants have already begun to deploy NFTs, launch related platforms, and use the title of “digital collections” invariably. All in all, NFT, an emerging product, is beginning to popularize and will profoundly affect the development of related industries and people’s lives.
Not long ago, YouTube CEO Susan Wojcicki said that the past year has highlighted a previously unimaginable opportunity in the world of cryptocurrencies, NFT Genrator and even Decentralized Autonomous Organizations (DAOs) to enhance the relationship between creators and their fans. contact. We’ve been focused on expanding the YouTube ecosystem to help creators leverage emerging technologies, including NFTs, to enhance and enhance the experience for creators and fans on YouTube. Wojcicki believes that “NFTs could be another form of income for creators.”
There is no doubt that NFT will also bring new influences to the Chinese film and television industry. The film and television industry has long faced the problem of piracy. With the popularity of large-screen TVs and projectors, it will also become a trend for people to watch movies through home theaters. How to realize the home distribution of movies is still a technical problem. In the past, people had the habit of collecting vinyl records, tapes, and CDs/DVDs. In the digital age, when film and television works lose their physical carrier and only exist in digital files, how to distribute them must be a problem. After the emergence of NFT, we can distribute film and television works like DVDs collected in the past, and we don’t have to worry about piracy. Many people hope that the tapes and CDs they collect are original, and even want to have the original author’s signature. In the metaverse era, these experiences can also be realized together.
In the past, TV stations often made DVDs of their popular programs and gave them away as gifts. My family has collected a lot of wonderful programs from TV stations all over the country, including documentaries, variety shows, and full records of major events. But now these DVDs are almost all decorations, and will not be played in the machine. In the NFT era, the excellent works of TV stations can also be made into NFT products to give away or even sell. Collectors can not only enjoy these works at any time, but also resell or give them away to others. In the process, the value of these works will not only not be discounted, but may also appreciate.
Since there are so many benefits, we should accept and do it well. However, it is worth noting that the current domestic laws have not yet made clear the transaction methods, supervision subjects and supervision methods of NFTs. At the same time, there is still the possibility of excessive speculation and even fraud in NFTs. How to maintain legal compliance and maintain innovation in such an environment also needs to be fully considered by the relevant management agencies.
For TV stations, confirming the rights to a large number of copyrighted works may be the most important task at the moment. The huge media assets of TV stations will generate huge value due to digital rights confirmation. Because of this, NFT will also affect the development strategy of TV stations, and increase the strength of independent originality in content production. Nft Development Solution Copyrighted content and independent original products are the real assets. The application scenarios that dominate the landing of these products will inevitably become the innovative products or profit-making methods of some large film and television companies. In addition, film and television dramas with NFT-marked ownership of specific assets make piracy traceable and verifiable, so there will inevitably be new changes in the distribution model of domestic film and television dramas.
The works of more individual digital art creators, especially video creators, will also be protected from dissemination on Internet platforms. NFT will promote the market-based transaction of these works and affect the payment of their fees; while increasing the income of the original creators, it will encourage the original creators to create better, and boost the development level of the industry to a new level.
It is believed that NFT will become a huge vehicle and tool, which will boost the implementation of more application scenarios in the film and television industry.
