What does a company look for in an accountant?
According to the Ministry of Economy, SMEs constitute 98% of all companies in the country and generate 63% of jobs. For accountants, this scenario presents a valuable opportunity to land accounting clients.
However, what does a company look for in an accountant to be able to choose him as the person in charge of the accounting area? Next, we invite you to know them so that you know what to focus on when preparing your cover letter:
Price of your fees
SMEs operate on tight budgets. Therefore, the price of the fees is a decisive factor when choosing an accountant.
In this regard, it is not about offering prices that detract from the profession, but about balancing the cost between the market standard and the quality of your work. In this sense, you must make proposals based on the rates recommended by the accountants’ associations, in which the cost-benefit ratio is attractive for small and medium-sized companies.
Of course, a good resume will allow you to put your fees above the average, although you should always consider that an SME does not have the same capacity as a multinational company or similar.
Specialization and experience
Small and medium-sized companies evaluate the accountant’s degree of academic specialization, but also how familiar they are with the business.
The reason? Tax, financial and accounting matters in general can differ considerably from one economic sector to another, which is why it is a good practice to hire the services of a professional who knows the industry in which you are going to move.
As in any field of work, experience plays an important role when SMEs choose their head accountant. Undoubtedly, those who have been working in the profession for a longer time in a certain sector -either as independents or employees- have more opportunities than those who are just starting out in an area in which they have no prior knowledge or experience.
Confidence
You can’t get clients in accounting if you don’t inspire trust. Keep in mind that the accountant, in addition to keeping the accounting books, handles information of extreme importance for the company’s finances.
Based on the above, how to inspire confidence? Although it is something that is achieved and strengthened over time, you can inspire confidence in the first instance by showing your credentials in a clear and orderly manner, as well as a portfolio of clients that offer clear references about your professional ethics and the way in which you managed their information.
Alternate lore
Considering the way modern businesses operate, every accountant must have knowledge in areas such as sales, finance, administration, and public relations.
These are highly valued skills that complement their role within SMEs, understanding these types of organizations as growing entities and with many needs for advice on these issues.
Availability and communication channels
Small and medium-sized companies highly value the accountant who guarantees to always be on the lookout for news and tax movements. In addition, points are also added to those that offer different communication channels, to promptly resolve any doubts or problems.
Use of technology
All companies in the world are going through a digitalization stage that includes the use of new technologies for the development of their processes. That means that accounting that was done between filing cabinets, papers and long lines is a thing of the past.
Currently, the use of accounting software that optimizes performance and reduces the risk of making mistakes is the trend, and knowledge of this type of tool can be a competitive advantage over other accountants.
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