What changed in KSA Fitness Services Market, post COVID-19? : Ken Research
Substantial increases in health problems since the past decade including diabetes, obesity, hypertension, and others have increased the demand for fitness services in KSA. Owing to this spur in demand for fitness services, major fitness chains, and gyms have been expanding their presence throughout the Saudi Arabia market.
However, during the lockdown, offline fitness service centers faced a setback but in midst of the pandemic, the online fitness service market saw a big jump.
In this edition, we have highlighted how the global pandemic has impacted the KSA fitness service market and given rise to the online workout trend in KSA.
1. With a population of 35.01 million as of 2020, KSA’s economy has been growing at 0.6% compound annual growth during 2017-2020
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2. People in KSA, regardless of their age participate in Fitness Activities such as Walking, Cycling, Running or have a membership at a Fitness Center
3. However, majority of the population in KSA are inactive and the rest spend 1-4 hours exercising per week by performing physical activity in the form of Yoga, Meditation to stay fit and healthy
4. Hence, Fitness Industry in KSA is an underpenetrated market with just has just ~3% penetration rate
5. But, KSA Government has launched various programs, in an attempt to encourage increased physical activity among the population through personalized schemes
6. Demand for fitness centers in KSA is mostly driven by Increasing Local Gyms and Fitness Centers, Variety of Service Offerings, Specialized Fitness Programs, and Demand for Water Training
7. Post-COVID-19, the offline fitness centers facing declining memberships quickly caught on by offering on-demand and livestream group workouts through their own websites or with the help of social media
8. Brick and Mortar fitness centers are facing competition from online weight loss programs owing to the growing prominence of social marketing and platforms that have started online fitness tutorials
9. Majority of the population in KSA are interested in carrying out some form of physical activity or prefer at-home fitness providing enormous opportunities for the fitness centers
Some of the Intelligence Curated by Ken Research in Fitness Services Market Space:
- France Fitness Services Market Outlook to 2027F driven by increase in health & fitness consciousness & the rise of boutique fitness
- Germany Fitness Services Market Outlook to 2027F driven by increase in health & fitness consciousness & innovation in fitness industry
- China Fitness Market Outlook to 2027F By Market Structure (Organized, Unorganized) By Revenue Stream (Membership, Personal Trainer, Supplementary Services) By Subscription (3 months, 6 months, 1 year, Others) By Gender (Male, Female)
- Belgium Fitness Services Market Outlook to 2027F By Type of Market (Organized Market, Unorganized Market), By Source of Revenue (Membership Fee, Personal Training), By Payment Method (Card, Cash, Bank Transfer, Digital wallet, Others), By Subscription Period (1 Month, 3 Month, 6 Month, 12 Month)
- Nigeria Fitness Service Market Outlook To 2027F By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1, 3, 6 & 12 Months)
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