What Causes Android or iOS Apps to Be Rejected by the App Store?

Mobile apps have become essential to our daily lives in today’s digital age. We use apps for everything from socializing to shopping and everything in between. The Apple App Store and Google Play Store are two of the most popular app marketplaces in the world, providing millions of apps to users worldwide. However, only some apps submitted to these stores get approved, and many are rejected for various reasons.

Mobile app development services have become increasingly popular in recent years as more and more businesses seek to tap into the growing mobile app market. These services allow companies to create custom mobile apps that can help them engage with their customers and drive business growth. However, getting an app approved by the Apple App Store or Google Play Store can be complex and challenging, and there are many reasons why an app may be rejected. In this blog, we will explore the most common reasons why Android or iOS apps created by mobile app development services are rejected by the app store and what businesses can do to avoid these pitfalls.

1. Violation of App Store Guidelines:

Developers must abide by tight rules set out by app stores. Both Apple and Google have policies that developers must adhere to if they want their apps approved. These guidelines cover everything from app content design and functionality. These guidelines are necessary to ensure an app is accepted. Common violations include:

Offensive or inappropriate content: Apps that contain explicit or offensive content are not allowed on the app store.
App clones: Apps that are copies of other apps or mimic their design and functionality will be rejected.
Misleading or deceptive behavior: Apps that mislead users or have deceptive conduct will not be accepted.
Malware or viruses: Apps that contain malware or viruses that can harm a user’s device are not allowed on the app store.
Poor user experience: Apps with poor performance, slow loading times, or a bad user interface will be rejected.

2. Technical Issues:

Technical issues can also result in an app being rejected by the app store. These issues can range from minor bugs to major crashes. Developers need to thoroughly test their apps before submitting them to ensure that they meet the technical requirements of the platform. Technical issues that can result in an app being rejected include:

Bugs and crashes: Apps that have bugs or frequently crash will be rejected.
Slow performance: Apps that have long loading times or run slowly will not be accepted.
Compatibility issues: Apps that are not compatible with different devices or operating systems may be rejected.

3. Incomplete Information:

Developers are required to provide specific information when submitting their apps to the app store. This information includes things like app descriptions, screenshots, and privacy policies. If this information is complete or accurate, the app may be accepted. Incomplete information that can result in app rejection includes:

Missing or incorrect app descriptions: Developers must provide accurate and complete descriptions of the app’s functionality and purpose.
Lack of screenshots: Developers must provide screenshots that showcase the app’s features and design.
Incomplete privacy policies: Apps that collect personal information must have a privacy policy that outlines how the information is collected and used.

4. Intellectual Property Issues:

Intellectual property issues can also result in an app being rejected. Developers must ensure that their apps do not infringe on the intellectual property of others. This includes things like trademarks, copyrights, and patents. If an app is found to infringe on someone else’s intellectual property, it will be rejected. Intellectual property issues that can result in app rejection include:

Trademark infringement: Apps that use someone else’s trademark without permission will be rejected.
Copyright infringement: Apps that use someone else’s copyrighted material without permission will not be accepted.
Patent infringement: Apps that use someone else’s patented technology without permission will be rejected.

5. Lack of Originality:

Another reason why an app may be rejected is a lack of originality. With millions of apps already available in the app stores, it can take time for new apps to stand out. It may only be accepted if an app is similar to existing apps. To avoid this, developers should ensure that their app offers a unique value proposition that sets it apart from the competition.

6. Poor Quality:

The app store will likely only accept an app that is well-designed or has a low-quality user interface. The app store wants to ensure that users have a good experience with every app they download, and apps that are of poor quality will not meet this standard. To avoid rejection due to poor quality, developers should focus on creating an app with a user-friendly interface and intuitive design.

7. Inaccurate Metadata:

Metadata is the information that appears alongside an app in the app store. This includes things like the app title, description, and keywords. If this information is accurate and accurate, the app may be accepted. Developers should ensure that their metadata is accurate and reflects the true nature of their app.

8. Security Issues:

Security is a top concern for app stores, and apps that have security issues may be rejected. Security issues can range from simple bugs to more severe vulnerabilities that could compromise user data. To avoid rejection due to security issues, developers should thoroughly test their app for security vulnerabilities before submitting it to the app store.

9. Non-Compliance with Regional Laws:

Different regions have different laws and regulations governing app development and distribution. Developers must ensure that their app complies with these laws and regulations. Please do so to avoid the rejection of the app. For example, an app that violates data privacy laws in a particular region may be rejected. Developers should ensure that their app complies with all relevant laws and regulations in the regions where it will be available.

Conclusion:

In conclusion, getting an app approved by the app store can be a challenging process. There are many reasons why Android or iOS apps developed by mobile app development services may be rejected. Some of the most common reasons for app rejection are violations of app store guidelines, technical issues, incomplete information, intellectual property issues, lack of originality, poor quality, inaccurate metadata, security issues, and non-compliance with regional laws. To avoid app rejection, businesses should work with top IT companies in India specializing in mobile app development services and have a strong track record of creating successful apps. These companies can help businesses navigate the complex app approval process and ensure that their app meets all the requirements before submitting it to the app store. By working with the right partner, businesses can increase the chances of their app being approved and reaching a wider audience, ultimately driving business growth and success.