What are these Company Culture Videos?

Videos are great tools to engage with people. It has always been a medium of generating interest in the subject matter. For businesses and companies, it is one of the best arrows in their quiver when it comes to marketing themselves, products, services, or if they want to put out a word about almost anything. In recent years videos have revolutionized the way corporates interact with their customers and audiences. Voyzapp – the voice-over marketplace has observed over the course of its working for different big and small businesses that marketers seem happier with video advertising. A recent survey concludes that about 80% of marketers received higher sales after consistent video advertising. About 85% reported having increased conversion rates while 90% plan on spending more on their video adverts for all purposes including recruiting videos, brand anthem videos, in addition to their regular marketing videos. Hence, videos have proved to be the most economic tool at disposal, for marketers & businesses, when it comes to communicating with people.

Nobody would like to entertain a faceless corporation. Be it a person looking for a job or a customer looking for a product or service. Everyone would love to know more about who or what they are engaging with. When it comes down to creating a brand affinity and staying ahead of the competition in hiring top talents, company culture videos are your greatest asset. It’s more than those fancy bean bag chairs, cool soda machines, or customized coffee mugs. These are great but just surface-level perks. Every human being has a desire to belong, even at their workplace. Creating a work environment that is friendly & inclusive, and gives an employee a sense of belonging, starts with developing great workplace culture. It is quite evident nowadays that employees rarely go only for the money. A recruiter would understand better that positive work culture not only creates higher employee engagement & success but also acts as an attraction when it comes to hiring candidates with great potential. But what exactly are these company culture videos? What are the Advantages? In recent years, Voyzapp, while working as a premier video editing & development services agency, has observed that more and more organizations are coming up with their ideas to create a company culture video every now and then. Company culture videos are abridged behind the scene type of videos that gives an insight into the regular workplace life of the employees at the company. This includes their brainstorming sessions, soda runs, eating at the cafeteria, cookouts, hangouts, and more. It also includes a short snippet of employees exposing the reasons for their love of working in the organization. In totality, these videos give a quick peek into the daily lives of the employees in an organization, including their passions, skills (both in & out of office), attributes, etc.

But the question might come why showing how many employees are and how do they work is going to benefit the business?

People nowadays, care for & want to know more about the companies they interact with. They want to know the values, ethics, & cultures of their favored brand. And this has a huge impact on whether and how they would perceive that brand in the future. Company culture videos are not just another great weapon in your content arsenal increasing its variety but they also –

Humanize Your Brand –

Some businesses can be molded into a human form easily while for some, the industry stereotypes and bad past experiences make it hard. Many companies rely on their customer service call centers & FAQs to provide any help if they can. We all know these methods are good but not always responsive and helpful. However, creating a company culture helps you break the shackles of stereotypes and put the word out that you are the one willing and acting on changing how things work. Just like Voyzapp has revolutionized how the voice-over industry works in India. With Voyzapp you can get from advertisement to explainer voice-over services as efficiently and interactively as possible. A good company culture video aids you in changing the pre-existing notions and communicates your visions and beliefs better to the audience. As mentioned earlier, it builds and increases your brand affinity, which by the way, is very crucial for brands nowadays.

Help in Employer Branding & Attracting Talents –

In addition to the general branding, company culture videos help you to showcase why your workplace is amazing, and why a talented individual should consider working with you. The new generation is all about the vibe they get from everyone and everything. None of them wants to work in a boring monotonous environment, where they enter their cubicles and stick their heads down until its lunch break and repeat it until the day ends. Well, maybe some do, but you might not want them in your team. Company culture videos show the enthusiasm, passion, satisfaction, and growth that your workplace offers and how your employees are making most of the opportunities provided by your organization and growing in life.

Your Story: Beyond Products, Services, & Shareholders –

 Company culture videos show to the audience what you stand for, your vision, mission, beliefs. Adding to that it also displays how you value your employees and people working in the organization. It sends out a loud message that you care for everyone connected with your brand. That makes viewers resonate with the story and creates a personal connection. With these, you can have increased conversions, a greater number of talented candidates wanting to work with you, and more people engaging with your business. All this just because you wanted to communicate your ethics, work culture, and show that you care, and you will have an emotional connection with people.

Nowadays, more than ever people want their favored brands to extend to something more than just what they are selling. More than just word to mouth Company culture videos make your brand different from just another faceless corporate entity. Understand that people trust other people & when your company culture videos show the passions and desires of your employees, they trust your people, in turn, trust your brand. Just like those engaging and authentic voice-overs provided by our professional Voice-over actors instill trust and affinity to your brand.