Marketing Management is one of the oldest and most famous MBA specialisations. This two-year-long course is divided into four semesters. The primary subjects of an MBA in Marketing Management include consumer behaviour, advertising management, business marketing, digital marketing, service marketing, etc.
MBA Course Details
MBA is a two-year degree course that anyone can pursue only after graduation. Given below is the table indicating key highlights of MBA course details:
- MBA Full Form – Master of Business Administration
- Course Level – Post-Graduation
- Types of MBA – Full-Time MBA, Part-Time MBA, Distance MBA, Online MBA, Executive MBA and Integrated MBA
- MBA Admission Process – Entrance Exam+ Group Discussion+ Personal Interview
- Top MBA Entrance Exams – CAT, MAT, XAT, CMAT, NMAT, ATMA, IIFT, IBSAT
- Top MBA Specialisations -Sales, Marketing, Operations, Finance, Human Resources, Digital Marketing and Business Analytics
- Top Recruiters Post-MBA -Boston Consulting Group, Mckinsey, Bain & Co, Morgan Stanley, Citibank, JP Morgan Chase, Amazon, Facebook, Google, Adobe, etc.
Scope of MBA Marketing in India
The scope of an MBA in marketing management course in India is broad. After completing this PG course, candidates can be placed as sales executives or managers in reputed companies in industries, including tourism, FMCG, banking, hospitality, media & advertising, retail and market research.
Skills Required for MBA in Marketing
The skills required for an MBA in marketing are as follows:
Interpersonal skills – Interpersonal skills are crucial for anyone in a leadership role and inspire others to make a difference between failure and success- it can be for peers, clients or any other person working for or with you.
Entrepreneurial skills – This skill will be capable of spotting a gap in the market and judging whether it is worth filling the creativity and technical knowledge for the dynamic growth of the organisation.
Communication skills – They manage the communication across all the levels – up, down, and across.
Leadership skills – A good manager or leader will possess leadership skills – that will encourage those who work with them.
Other skills – The different knowledge sets are analytical thinking, defining target audiences, marketing plans, time management, negotiating skills, etc.
Job Roles Offered in MBA Marketing
Marketing Management is a vast field with a variety of sub-sectors. With an MBA in marketing, you can work in the following roles in any industry:
Marketing Manager – The primary responsibility is planning, developing, implementing, and executing (taking action) the strategic marketing plans for an entire organisation to attract potential customers and retain the existing ones.
Brand Manager -The brand manager continuously monitors marketing trends and tracks the competitive products in the marketplace to maintain/enhance their brand name and reputation.
Asset Management -The person is responsible for determining the feasibility of asset acquisition and presenting reports to the upper management or board members.
Corporate Sales – The corporate salesperson is responsible for direct Business to Business sales and generates revenue.
Market Research Analyst – The primary responsibility of market research analysts is to perform research and collect statistical data to help a company market its products or services better.
Sales Manager -The responsibility is to achieve growth and hit sales targets by successfully managing the team. It also includes implementing and designing a strategic plan of sales that expands the company’s customer base.
Product Manager – The role involves:
- Developing products by identifying potential effects.
- Conducting market research.
- Generating product requirements.
- Production timeline.
- Determining specialisation.
- Developing marketing strategies.
Head Of Digital Marketing – They are generally responsible for developing, implementing, managing, and planning the overall digital marketing strategy.
Top Companies Hiring MBA in Marketing Management
We are confident you will spend a fortune earning an MBA degree from a top B-school in India. So, when we discuss the job options, what are the leading companies you should consider?
Below mentioned is the list of Top MBA-recruiting companies.
- Bain & Company
- Goldman Sachs
- JP Morgan
- Morgan Stanley
- Walt Disney
In addition, many other companies are Johnsons & Johnsons, Nike, E&Y, PricewaterhouseCoopers, Tesla, LinkedIn, Accenture, Deutsche Bank, Pepsico, and many more.
With this information, we have covered all the aspects of why an MBA in Marketing Management is a suitable fit for the modern business world. The MBA programme with marketing specialisation is available in on-campus and online formats across Indian institutes and abroad.
Successful marketing is determined through successful advertising, discovering the business’s message, and successfully delivering that message in an exciting way to a targeted audience. In addition, a successful marketing technique improves and maintains a good image of the company in the customer’s mind, which helps to create and sustain future credibility and better prospects for the business. MBA in Marketing provides ample scope for personal development through experiential learning and builds a foundation to become an expert in marketing.
An MBA in Marketing Management course can help you enhance your skills or knowledge, get a competitive edge, make more money, and get more innovative while working. So, if you want to build a career that is not just financially but also creatively satisfying, it is time to consider a Master of Business Administration in marketing.