Just when marketers and small businesses have finally figured out what millennials want, here comes the most self-reliant and technologically proficient generation in history: Generation Z. Therefore, to entice this generation, fashion and luxury houses, too, need to up their game and implement modern solutions in their business model. The web to print design software offers a similar set of solutions to fashion and luxury brands and retailers to lure in the modern generation by letting them print texts, images, monograms, and many other things using a digital platform. The tool lets them print t-shirts, pants, shirts, bags, purses, shoes, mugs, and many other products and gets a 360-degree of the designed product through 3d technology.
Web to Print Software Enables Brands to Tap on Digital Nevers of Young Customers
By now, Gen Z needs no introduction. This shopping age group grew up with social media and technology and have never known the world without it. They have become one of the most influential shoppers and seem immune to any attempt to advertise to them. Their strengths can be seamlessly translated to the printing industry. As the world becomes increasingly digital, something interesting is happening, and the printing industry is going on a renaissance. Thanks to mobile applications, special interest, and independent printing stores, the market for printed products is expanding. These days fine art is more popular than it ever was, and home printers are increasingly connected with artificial intelligence and smart home systems. This unprecedented resurgence indicates that Millennials and Gen Z are digital natives, and they view print as a novelty and are captivated by its value to memorialize their lives. Even in the light of social media trends, they have a better platform to display their artwork. A study by Futuresource Consulting found that millennials were the most likely age group, at 61 per cent, to print out their photos physically. The study found that the primary value these photos have is memory preservation.
Undeniably, printing has enabled the younger generation to be more mobile in their work, creative pursuits, and personal expression. Digital printing has influenced young people to be willing to incorporate photos of their favorite movie star or famous dialogue from a movie a series on their fashion product. New technologies have taken a new form, with new technologies coming into the scene. Let us explore more why the printing industry successfully grasps young buyers’ attention.
Here are a few factors that make the printing industry what it is today:
- Gives More Meaning to Products
In a world where anyone can publish anything about anyone and post fake news, audiences have started to question the validity of their sources. Gen Z seems to trust the print media over social media to deliver credible information. The same notion was second by MNI Targeted Media Inc, which discovered that 83 per cent of the modern generation trust newspapers for trusted information and content, while only 34 per cent turn to magazines. This is because printed mediums, whether arts, photos, books, t-shirts, and more, allow customers to show their personalities, beliefs, values, which this generation considered extremely important. Modern buyers are known for being individualistic and self-aware, and these printed products bring meaning to them. If we take a very basic example of framed photos and prints, we will see that they bring the design of a home to life. Therefore, you must have seen that coffee shops and stylish cocktail bars carefully curate which print magazines will attract customers. Likewise, our web-to print eCommerce solutions help fashion and luxury brands to entice young buyers and give meaning to products they buy. Our customization solution helps your customers print any text, image, or pattern on their apparel, footwear, headgear, cups, mugs, and other products. They can also preview the product using 3d technology and get a 360-degree look at how the product look, which they have designed.
- Offers More Agility
The printing industry has undergone a fundamental shift in terms of mobility. Previously, it was tethered to desktop computers, but today, with more accessibility to mobile phones, more than 50 per cent of Gen Z are able to print their favotire products from mobile phones. This increased portability enables users to create unique products and instil prints from their smartphones. This mobile mindset has necessitated devices and networks that enable users to print remotely and scan documents directly from multiple devices. Additionally, workplace printer use is sifting as well. The rise of co-working and the gig economy has altered printing habits so that printers are democratized within shared spaces, and access is cloud-based.
From the pointers mentioned above, it is evident that the printing industry is witnessing some unprecedented and drastic changes. And with Gen Z and millennials taking a keen interest in these sectors, ensure that the sector is in safe hands. Their love for printed materials and products, including cards, apparel, luxury items, mugs, hats, and many others, encourage fashion and luxury brands and retailers to invest more time in developing innovative technologies. These solutions will help brands bridge the gap with users and allow them to seamless design their own prints. In fact, the modern generation loves customizable printed products as it helps them to showcase their talent. Young people are also embracing printers because they allow them to utilize troves of affordable downloadable art prints from online marketplaces. If you are willing to invest in technologies that help you capitalize on these trends, you must install the web to print design software by iDesigniBuy. Its latest customization solution, along with digital features, enables fashion and luxury brands to let their modern shoppers make the most of ubiquity and speed. Our experts understand that millennials and Gen Z are more tech-savvy and have embraced eCommerce with open arms; we provide them with a unique digital platform to make their mark on existing products and create new ones by collaborating with designers in real-time. The tool offers enormous opportunities to brands and retailers and embarks upon new avenues.