ways to make SEO Positioning effective for restaurants
Now that restaurants have joined the new economic reactivation they are preparing new digital strategies to promote their service, and increase the number of customers, who little by little, are attending their stores or are requesting their products by delivery. For this reason, the SEO service for restaurants has been on the rise in recent months.
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Why is it that restaurants want to improve SEO positioning? The quarantine has harmed thousands of restaurants both large and small, which is why; somehow, they need to reactivate their business through different ways of digital communication. To do this, they use social networks and local searches to be closer to the user.
In this way, a faster user experience is provided and closer to the customer. That is why we have made this article for you, if you have a business such as restaurants in Lima, and you can position yourself among Google searches.
Implement your local SEO for restaurants to position searches
One of the strategies for any business is to activate local SEO, since it allows us to attract clients from our local environment, and above all it manages to position geo located searches. This will require adding a year and location term to improve the search. For example, if we place ‘grilled chicken in Miraflores’, we will get a list of restaurants close to our location, in this case, to Miraflores.
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Publish your promotions and the menu of dishes on your website
First, before placing the menu of dishes or promotions; it is important that your website can have a good web design and development. In addition, it must have an optimal loading speed, which provides a good user experience.
Once the previous recommendations have been made, it is time to publish your promotions and the menu of dishes, to help your consumers choose the menu. This would be a way to digitize your card, since it can facilitate the purchase. But, remember that there must be quality content, and where services and products can be easily accessed.
Improve the Google My Business listing to improve your business
If you want to increase the possibility of appearing in the first search results for your clients, it will be necessary for your business to be registered in Google My Business. This is a Google application that allows you to capture business information, for example, place business hours, reviews, ratings, images, etc.
In addition, this tool allows you to configure our website, so that it appears on Google Maps . But, to improve the search it will be necessary to place the keyword within the search term
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Create Rich Snippets to show detailed information about your business
Many businesses forget this detail, but it is important. Creating Rich Snippets allows you to show detailed information about your website, such as prices, valuation, among other points similar to the Google My Business tab. However, it is not valued by businesses because it needs a webmaster, who knows about page code.
Implement your website for different platforms
One of the mistakes of SEO is not implementing all the platforms for your website. Therefore, it is important to adapt your website for different mobile devices such as tablet, desktop and mobile. This will allow your users to get a website with a nice design and a good loading speed. The most important thing is to provide a good user experience.
Use photos and comments from your customers to increase your appreciation
there are some applications such as Trip Advisor that detail the opinion and rating of customers, after having visited and tasted the best Peruvian dishes. There, images, rating, opinions, and how the attention was detailed are detailed. In fact, if you add all this information to your digital strategy, you can promote your business since this review is framed on the Internet, and future customers can use it to search for your business.
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Share your website to your social networks
Last but not least; you must share your website to your social networks. and vice versa, since it will increase web traffic , a key indicator for SEO positioning for restaurants and feedback on the content of your Social Media plan.