VUI will play a major role in keeping users engaged
With the growth of fragmented, less visible interfaces, branding is slowly starting to go beyond pixels— it’s now a lot more than how the brand looks and what it says. Non-pixel based experiences are encouraging designers to rethink a brand’s personality, actions, as well as signifiers— of the new UX trends of 2018.
VUI will play a major role in keeping users engaged, in this chaotic world that is full of distractions. The recent developments in natural language processing and machine learning, have ensured that VUI and chat bots are able to comprehend complex conversations and predict your responses.
This may seem shocking, this UX trend is making UI redundant. Screens will start to go away, and interactions will primarily take place via voice, gestures, glances, or even thought.
Trending UX design includes the heavy-use of artificial intelligence. These days, a number of people have started to experiment with AI, which is why we’ll see an upsurge in applications that will open doors for users to tech advancements. It’s hence advisable to learn the platform well, understand its limitations, and basically get your hands dirty. Every service we know of will add the label “AI-powered” to it. This could include AI that creates bodega vending machines; AI that controls your meetings; AI that checks on your pets and kids for you; as well as AI that could replace you at work. You probably haven’t noticed this, but there’s one thing that’s happening here— we’re using a buzzword without really knowing what it actually means. And so, to avoid this, here’s what you need to know:
AI is not a new channel like mobile, connected devices, and chatbots— it is an aspirational term that reflects a vision that can be executed in a multitude of ways alling anything and everything AI does a disservice to our industry. It’s common for designers to pretend they know exactly what AI is and how it works, and end up using the word incorrectly, when in fact, all they’re trying to say is “smart algorithm”.
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