Vinage Custom offers custom business banners for business across Melbourne & other Australian cities
Making and displaying a personalise banner that hits all the right notes is an easy way to communicate your company’s or organization’s message to stakeholders or the community. However, while banners are a relatively simple marketing medium, there are still some pitfalls to avoid along with signage melbourne design tips that can amplify your message. So knock one out of the park by creating a custom banner that follows these 6 tips for success!
- Make a call to action
The goal of creating a banner is to motivate the reader to do something. For example, you can encourage loyal customers to join you for a recognition event, inform students and parents about your upcoming college prep workshop details, or simply advertise your current specials. For your banner to succeed, you must include a clear and unmistakable call to action (CTA). Also, the reader should be told how to act on that CTA. This can consist of an easy-to-read web address or phone number, event/sale dates, or other things. However you decide to approach your CTA, it’s essential that it stands out and that all other design elements complement it without distracting it
- Stick to vectors
Suppose you’ve had that sinking feeling after discovering that the image you included in your print project turned blurry and pixelated when enlarged instead of the crisp, clean photo or graphic you started with. You’ll realize the difference vector images can make for your finished vinyl banner in such situation. In contrast to bitmap graphics, which can only be enlarged so much before reaching an unprintable DPI, vector images use mathematical formulae to calculate their size. As a result, it is possible to scale up or down without losing clarity or consistency in the lines, shapes, colours, and locations.
- Choose your font wisely
You might be tempted to use that fashionable script font you found while designing the banner. Take the time to evaluate if your message will be overcomplicated by the loops and swirls or whether it will be simple to see from a distance (as banners tend to look). Along with being aesthetically pleasing, the font you select should match your message’s tone and brand strategy. The correct typeface for your banner will probably be a sans serif font with the correct spacing and character weight (the ‘Goldilocks’ of font selection, so to speak).
- Create contrast and consistency with color
The colour of the background and the text can make a huge difference when reading a message from a distance. A Business signage melbourne meaning might be entirely obscured by a lack of contrast or distracting colour use, which can completely obscure a smart and intelligent statement. At the same time, a straightforward colour scheme that supports your brand strategy and has just the right amount of contrast can successfully make your point. Keep your colour palette straightforward; two or three hues should suffice
- Balance, balance, balance
With any design project, creating a balance between different design elements is essential to achieving an effective finished product. So, how does equilibrium appear? The different elements (text, graphics, etc.) should be distributed naturally with no one element overpowering another in terms of positioning, colour, or weight. Every design element should “fit” the overall message of the banner and not detract from it. Less really is more, so resist the urge to add “just one more item” more often than not. Maintaining simplicity in your design will make finding balance simple
- Stay on message
Your banner design should support the message you want to get across in every way. Please don’t include something if it doesn’t connect. Be consistent with your brand strategy at all times to provide continuity across all of your marketing channels.
Looking for a residential building signage, pylon signage melbourne, hoarding signage or simply want to know the commercial signage costs? Just contact Vinage Customs and our team will be available to go extra mole to serve you.
