Unlocking Future Growth: KSA On-Demand Home Services Market Relies On Knowledgeable Employees And Advanced Tools As Key Commodities – Ken Research
Insights from Ken Research: Value Addition, Geographic Expansion, and Targeted Marketing Strategies Key to Boosting On-Demand Home Service Market in KSA.
1. Service Providers Dominate KSA’s Fragmented On-Demand Home Service Market, Holding 95% of the Share.
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- The KSA On-Demand Home Service Market is fragmented with offline service provider holding 95% market share among 800+ service provider whereas, marketplace is consolidated with marketplace service provider holding 5% market share among 10 marketplace service providers.
- The players compete with each other on the basis of its Business USP, Services Catered, Booking Mode and Ratings on App.
- Major players entailing in Market place are positioned either in high quality and high services or low services and high quality.
2. Boosting Business: Recommendations for Expanding Geographical Reach and Tailoring Services to Target Audiences.
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- Increasing the geographical reach in KSA can be advantageous for catering services to a larger customer base and ultimately increasing revenue.
- Offering value-added services can also be a viable strategy for attracting end-users to choose a specific service provider or marketplace.
- Vertical expansion of service offerings could also be considered, such as hiring specialized chefs with expertise in specific cuisines, among other services.
- By expanding the target audience, both service providers and marketplaces can increase their market size and revenue
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