The TALC model, or the Tourism Area Life Cycle model, is a framework that provides insights into the stages of a destination's evolution and development over time. This model was developed by Richard W. Butler, a tourism expert, in 1980. The TALC model has been widely used by destination planners, policymakers, and tourism businesses to better understand the stages of tourism development and make informed decisions about the future of a destination TALC supplier in Ecuador.