U.K.’s Channel 4 to Unveil Cost-Cutting Measures This Week as Ad Revenue Plummets

U.K. broadcaster Channel 4 is understood to be preparing to announce a range of cost-cutting measures this week as it wrestles with a major slump in advertising revenues due to the coronavirus crisis.

Channel 4 is examining a range of options, which include a 20% voluntary reduction in the salaries of its executive board — which includes chief executive Alex Mahon and director of programs Ian Katz — as well as furloughing some staff during the crisis.

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