Trademark Registration in India – The Leverages a Business Gains From It
A sign that help differentiate a product of one producer from another or one company from its competitors is called a trademark. By attaching an indication to a product or service, an enterprise can build an image in the minds of customers that last for a long time. A perfect trademark example is the red colored thumb which is always connected to the cold-drink Thumps-Up. Trademark Consultants
In India, a business can trademark:
- Word
- Name
- Logo
- Numerals
- Slogan
- Device
Once any of these receives a trademark registration, only the owner has exclusive rights to use it. In simpler words, the enterprise alone can use the trademarked word, slogan, logo, etc. For example, only Apple Inc. has the right to put the partly eaten apple symbol on its products.
Why Get a Trademark Registration?
Besides distinguishing a product from others, a trademark is an intangible asset for a trade. It protects not only the owner of the good but also the brand. Some other reasons to get trademark registration online are:
- It ensures that every consumer easily recognises the product through the logo or name.
- It offers a legal safeguard against duplicitous products and counterfeit services.
- It builds a sense of trust in customers which in turn leads to repeat and loyal buyers achieving the end goal of profitability for any business.
- It can be sold, franchised or transferred at any point of time which makes it an asset to the firm.
A Gist of Registering a Trademark in India
The law in India for trademark registration is called Trademark Act of 1999. When an enterprise applies for a trademark, they must select from 45 different classes. These are categories of products and services that are defined by the nature of the business. Once a trademark is registered it is entered in a registry which maintains all TM of a particular class. This is done to keep a record of all logos, symbols, words, etc. trademarked.
A trademark is valid for ten years. The registration can be renewed for another decade, as long as an application is submitted within a postulated time frame.
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