Looking to expand at the international level but do not know where to start from? There are multiple marketplaces in various countries across the world for the sellers to start selling. However, strategic selling is not limited to just choosing a country or a sales channel, but it is more about choosing the right marketplace in the right country. If you are also looking forward to kickstarting your international selling journey, UK can be a good option as it is the top eCommerce driven country in Europe. It has several other benefits which we will discover in this blog. Along with this, we will also look at what are the top UK marketplaces to sell on in 2025 that can help you take first step in becoming a global seller.
Why UK?: Opens Door to International Sales
So, one question that pops up in any seller's mind is which country is easy to begin with! So in this section, we will understand how the UK can be a good choice for a seller stepping into the foreign market.
Let us begin with the numbers first! The UK has undoubtedly, the highest number of eCommerce users that are around 62.7 millions. Also, the UK generated an eCommece revenue of more than 100 billion US dollars in 2023 and is expected to reach close to 200 billion US dollars in 2029. This reflects how important and strategic it can be to start selling in the UK as it seems more promising and profitable. Not just this, the UK also has several other benefits that make it a good choice for the sellers to begin their international selling venture.
1. Availability of Major Platforms
eCommerce sellers have many options to choose the top ecommerce marketplace to start selling in UK. They can easily find platforms that are popular like Amazon, eBay, Etsy, ASOS and even the social commerce channels like TikTok and a fast growing new channels like Temu. Hence, sellers have a lot of options and they can select any of them based on their requirements.
2. The Power of Digital Economy
The UK is a mature economy because of high industrial development and expansive global trade. It is also a digitally advanced nation. Many consumers are online shoppers and hence it is quite promising in terms of getting more online sales.
3. Innovative Marketing Automation
The UK is quite advanced in technology and therefore most of the operations are automated, related to inventory, warehouse, or shipping. So sellers do not have to worry about the manual operations and delayed order fulfillment.
4. Better Delivery Options
The infrastructure of the UK is one of the best in the world and this is why eCommerce sellers have better delivery options here. There are many reliable delivery partners like DHL and Yodel that make fast and accurate delivery.
5. Multiple Payment Options
Because the UK is a digitally advanced country, consumers have multiple payment options which give more flexibility and hence it incorporates large customers across the territory.
6. Online Shopping Culture
Approximately 90% of people in the UK are engaged in online shopping in some way or the other. Hence new eCommerce sellers can leverage this online shopping culture as it attracts more sales and thus profit.
7. Diverse Customer Base
This is also a major reason why UK can get more sales for the eCommerce sellers. The UK has a diverse demography because it has people from across the world, which gives sellers a more diverse audience with their diverse product requirements.
8. Lower Entry Barriers
Lastly, UK is a free economy and therefore it has few entry barriers for the foreign eCommerce sellers.
Now that we have understood why the UK is a profitable location for eCommerce sellers, let us now look at the top marketplaces where sellers can start selling effortlessly.
6 Major Marketplaces in UK for eCommerce Sellers
Let us see what are the top UK marketplaces 2025 that the sellers can start with and attract more customers to drive better sales.
1. Amazon : The King of Fulfillment
If any seller wants to play safe, amazon UK is definitely the platform where they can begin their international venture. The reason being that Amazon is quite popular among the customers and is known for its efficient services worldwide. Amazon has the highest reach among the customers in the UK which makes it the best choice for the sellers and a top UK marketplace to sell on in 2025.
It covers almost all the product categories so there is no limitation as such for the sellers. It is also a good option as it offers FBA (Fulfillment by Amazon) program that helps sellers fulfill orders efficiently.
2. eBay: Legacy of More than Two Decades
It is also a popular choice as it has been in the UK market since 1999. It emerged as a C2C eCommerce platform where people could buy and sell products following the auction model. However, now it is the second most ranked eCommerce platform in the UK and therefore it has a huge revenue potential. The USP of eBay for the sellers is that it does not have any monthly subscription, which makes it a good choice for the new or small sellers stepping in the eCommerce business in UK.
3. Etsy: Crafted for Handmade Products
While other platforms sell more of the machine made products, Etsy is different as it delves more into the handmade and vintage products. Such items are in high demand in the UK and hence any sellers who deal in such products must leverage Etsy as it has a niche audience. This reduces the need for the sellers to compete on price and therefore they can get a good price for their quality products.
4. TikTok Shop: Shopping Destination for GenZ & Millennial
TikTok has a greater reach in almost every country in the world and the credit goes to its catchy entertainment. Due to its popularity, TikTok introduced TikTok Shop, a form of social commerce, where sellers can buy product using unique marketing strategies. It is mostly used by the young population including GenZ and Millennials, who have a high purchasing power. Also, sellers can increase their product selling by creating videos and utilizing influencer marketing. This makes it relevant in the present and one of the top UK marketplace of 2025.
5. Temu: The Exponentially Rising Platform
It is a platform owned by a Chinese company and it was launched in 2022. It showed an exponential rise and received an overwhelming response by the customers and thus it was later launched in multiple countries that included Australia and New Zealand and further it was launched in Europe in countries like the UK, Netherlands, Spain, Germany, France, and Italy. The best feature of Temu is that it has huge revenue potential as it cut the intermediary costs and therefore the sellers can offer premium products at low prices.
6. ASOS: The Fashion Point of UK
If any seller wants to sell fashion products, As Seen On Screen is a dedicated marketplace in the UK. It has around 83 million visitors on its website and roughly 20 million which is more than 25% of its total visitors are only from the UK itself. Hence, any seller who wants to make his fortune in the fashion industry can definitely consider this platform.
Step into the UK Market with Efficient Fulfillment
eCommerce sellers need to make a smart choice and select an appropriate marketplace that help them expand easily in the UK market. Selling in the UK gives many advantages but the seller has to choose the right marketplace to maximize the profits. Not just this, they should also look out for fulfillment strategies so they can fulfill orders fast and accurately. For this, they can utilize the power of automation using integrating tools like MapMyChannel that helps them manage inventory, sync orders, prices and automates order fulfillment.