As of January 2021, there were more than 4.6 billion users of the internet. This grew to 4.95 billion users in January 2023, a rise of 20% from 2020. This amounts to 60% of the world population, with numbers only growing.
As more people get online and as the business world moves into the digital space, the need for ORM (Online Reputation Management) has become more relevant than ever. With more and more companies engaging with customers online, proper ORM protocols must be put into practice to ensure the happiness of customers and superior brand association.
Following are some typical tips for ORM strategies in 2023:
- Opt for digitalization
One of the first issues faced in ORM is a negative review in the online medium. To address this promptly, you have to opt for digital transformation. For superior ORM via digital transformation, note the following points:
- Online platforms differ from traditional stores
In case there is a brick-and-mortar store, it must join the online world. Only by this can clients find the store easily and find the products they are looking for, making for a user-friendly experience. If customers have to travel from far away to access the store, it will impact business negatively. Therefore, digital transformation is vital to set Online Reputation Management protocols.
- Use social media
While digitizing the business, attempts must be made to engage with clients on platforms of social media to meet customer needs. The first step to ORM is to offer services and products needed by customers. For this, engage with clients on social media and tweak services and products as per their needs.
- Take business to live mode
Customers like to gain information and updates about a company when they visit its website. Therefore, companies should have a dashboard that offers live information about the services and products that they provide. Thus, better ORM strategies can be included by taking business \'live online\'. For this, priority must be put on customer\'s needs.
- List your business
This is vital since netizens should know that you exist. To gain reviews and ratings, the business must be listed on local business platforms or directories that promote local businesses. Some of the attractive platforms on which a company should be listed are BBB, Yelp, Facebook, and Google My Business. Such websites help in garnering ratings and reviews from clients and customers. There are also niche-specific platforms to list your business, like Amazon for e-commerce companies and Trip Advisor for travel-related companies.
- Better engagement with customers
Engaging with customers is the need of the hour, typically on social media platforms. When the company engages with customers on profiles on social media, they gain superior reviews, leading to better ORM services in India. In addition, engaging with customers online helps build brand loyalty and positive reviews about the products and services. Such reviews are vital for attracting future customers.
- UGC for superior ORM
The current scenario demands the use of UGC (User Generated Content) for superior ORM. Customers generate much content these days, like their experience with products. They will stay loyal to the brand when the company is honest about posting UGC. UGC is especially useful for travel-related companies.
- Respond to reviews
While you can exploit and publicize positive reviews, it is equally important to deal with negative reviews professionally. The latter can be used to tweak and improve products and services as per customers\' needs. A primary need for Online Reputation Management is to respond to reviews on time. Put priority on positive comments but do not neglect negative ones as well.
Conclusion
In sum, tips for ORM for 2023 are all about client interaction. Ensure that clients are happy and leave positive comments online. This will render it easy to incorporate the right ORM strategy. The latter will help build a loyal client base and boost conversion rates.