Top Reasons Your eCommerce Business Needs a Mobile App
E-commerce mobile applications (M-commerce) allow users to buy and sell goods and services through mobile devices such as smartphones and tablets. With the increasing popularity and widespread use of mobile devices, e-commerce mobile applications have become an essential part of e-commerce.
It allows consumers to shop and purchase from anywhere and anytime, providing businesses with new opportunities to reach and engage with customers.
If you are planning for eCommerce app development, this is the right time, as many successful e-commerce stores have already designed and developed it.
According to research, the growth of e-commerce sales, with global online sales expected to reach a staggering $8.1 trillion by 2026.
E-commerce Business App holds various benefits for both businesses and customers, including increased sales, improved customer engagement, and greater customer convenience. For consumers, e-commerce mobile applications provide the ability to shop on the go, compare prices, and receive personalized recommendations.
This rapidly growing trend will continue to expand as mobile devices become even more ubiquitous.
Let’s see some eCommerce businesses that have developed mobile e-commerce applications.
Top eCommerce Brands Having E-commerce Business App
- Myntra – Fashion Shopping App
- Zara Clothing Store
- Pepperfry Mobile App for Furniture Shopping
- Sephora: Buy Makeup & Skincare
Benefits of mobile eCommerce
An eCommerce business with E-commerce Business App can reach a larger customer base; most people love buying stuff online. So, there’s no doubt e-commerce mobile applications are increasingly becoming the preferred way of online shopping. Here are some benefits of having a mobile app for an eCommerce business:
- Increased customer engagement: The introduction of e-commerce already marked a significant purchase advancement. For example, customers could access a broader selection of items, rapidly compare prices, and buy from the comfort of their homes if they could shop from their desktop computer rather than going into a store. Shoppers may still perform all these tasks today, but they only need a phone in their back pocket and don’t even require a desktop computer. E-commerce mobile applications provide a convenient and accessible way for customers to interact with your business. They can browse products, place orders, track shipments, and receive notifications from their mobile devices. This can lead to increased customer engagement and loyalty.
- Personalized shopping experience: Increasing sales in your online store requires personalization. Today’s consumers believe personalization is desirable to them, and eighty percent say they’re more likely to purchase from a company that delivers tailored experiences. This implies that providing your clients with customized recommendations is essential, particularly in mobile commerce. The consumer is less likely to peruse your entire catalog if they are browsing on their phone. Therefore, make it simple for customers to locate more product selections. E-commerce mobile applications can send personalized recommendations and promotions based on a customer’s browsing and purchasing history. This helps create a more tailored and relevant shopping experience for customers, leading to higher conversion rates and increased sales.
- Improved customer retention: It has been observed that e-commerce mobile applications are playing a crucial role in increasing customer retention rates. With the help of analytics, store owners can collect customer preferences and send product recommendations and offers based on their purchase behavior. Also, e-commerce mobile applications provide a more seamless and frictionless shopping experience, which can help to improve customer retention. Customers are more likely to return to an eCommerce business that offers a convenient and easy-to-use mobile app.
- Increased brand visibility: A mobile app can help to increase brand visibility and awareness. Customers who download the app are likelier to remember and recommend the brand to others. E-commerce Business App allows you to send real-time updates related to your product and services. You can keep in touch with your customers by sending informative tips and sale information. With E-commerce Business App’s features, it provides additional marketing opportunities, such as push notifications, in-app messaging, and targeted promotions. These can be used to drive engagement and increase sales.
Having an E-commerce Business App for an eCommerce business can provide various benefits and help drive growth and success in the competitive online marketplace.
Five Top Features Of E-Commerce Business App
There are various features that you can add to your eCommerce app; here, we have discussed only five top features that are often present in successful e-commerce mobile applications:
- User-Friendly Interface: A simple, user-friendly interface can improve user experience and enhance engagement. Your eCommerce application should be easy to navigate, with clear and concise product descriptions and categories. Your customers want an app for shopping, not for seeing your fancy mobile development, so ensure to add basic functionalities with a clear and appealing design.
- Seamless Checkout Process: According to the Baymard Institute, 69.82% of online shopping carts are abandoned. A smooth and secure checkout process is crucial to nudge people to move to the payment step. That’s why it’s essential to make the checkout process seamless. A checkout process that is easy to understand, with multiple payment options, can enhance customer satisfaction and retention.
- Personalized Recommendations: Personalization help you gain the trust of your customers. Customers don’t want to invest time searching for multiple products; therefore, showing what they are looking for is beneficial. By tracking customers’ previous purchase orders and categories, you can send them personalized recommendations. It enhances user engagement and increases sales. By providing users with relevant product recommendations, e-commerce applications can build loyalty and improve user experience.
- Search and Filter: A search and filter functionality allows users to find specific products easily. The search function should be fast and responsive, and the filter function should allow users to refine their search based on various parameters such as price, category, and brand.
- Push Notifications: Push notifications can alert users about promotions, discounts, and new product releases. Push notifications keep users engaged with the application and encourage them to purchase.
These are just a few features that can make a mobile e-commerce application successful. But, of course, the important specific features will depend on the business and target audience.
What Is The Cost Of E-Commerce Business App Development
The cost of developing an E-commerce business app depends on various factors, such as the features of the mobile application, its complexity, functionality, platform, and location of the E-Commerce App Development Company. Here we have mentioned some general estimates for e-commerce mobile application development costs.
- Basic E-commerce App: A basic E-commerce app with basic features can cost between $10,000 to $15,000.
- Mid-Level E-commerce App: An E-commerce app with additional features such as user profiles, product reviews, social media integration, and push notifications can cost between $20,000 to $50,000.
- High-End E-commerce App: An E-commerce app with advanced features such as AI-based product recommendations, Augmented Reality (AR) integration, and real-time chat support can cost $50,000 +.
Please note that these estimates are just general guidelines, and the actual cost may vary depending on the abovementioned factors. Consult with an E-Commerce App Development Company to get an accurate estimate for your specific project.
Tech Stack Of E-Commerce Application
The tech stack of e-commerce mobile applications development involves:
Programming Languages:
- Java (for Android)
- Swift (for iOS)
- JavaScript (for hybrid apps)
Development Frameworks:
- Android Studio (for Android)
- Xcode (for iOS)
- React Native (for hybrid apps)
Backend:
- Server-side languages like PHP, Python, Ruby on Rails, or Node.js
- Databases such as MySQL, MongoDB, or PostgreSQL
- Web frameworks such as Django or Flask
Payment gateway integration:
- Stripe
- PayPal
- Braintree
- Square
Cloud storage:
- Amazon S3
- Google Cloud Storage
Analytics:
- Google Analytics
- Firebase Analytics
Push notification services:
- Firebase Cloud Messaging
- Apple Push Notification Service
Testing and debugging tools:
- Appium
- Xcode Debugging Tools
- Android Debug Bridge (ADB)
APIs:
- REST APIs
- GraphQL APIs
You can choose the tech stack for your e-commerce application based on your specific business requirements, platform preferences, and developer skills.
Summing up
Online shopping is becoming less of a choice, and more of a necessity for e-commerce businesses as smartphones become more and more integral to how we connect, get information, and now purchase online.
It’s commendable how E-commerce Business App has become necessary for every eCommerce business to reach more customers. However, to give your customers an omnichannel experience, your eCommerce store’s website or app must seamlessly integrate with other channels rather than acting as a standalone platform.
The main goal of an E-commerce Business App is to meet your clients where they are and provide them with a simple but memorable experience. Contact us for the ballpark of E-Commerce Development Services and how our team can help you develop mobile e-commerce applications.
Original Source: https://www.consagous.co/blog/top-reasons-your-ecommerce-business-needs-a-mobile-app
