Top reasons Why South Movies are Overpowering Bollywood Movies
Cinemas around the nation had to cease operations due to the pandemic-related lockdowns and limitations. This immediately contributed to a rise in the number of people using over-the-top (OTT) platforms to obtain their fix of escape. Contrary to the usual practice of watching movies in theatres, this exposed viewers to a variety of viewing possibilities, especially from cultures they had little or no prior exposure.
The Telugu film industry in particular has launched the post-pandemic era with a bang and solidified its foothold at the national level. This is a really encouraging trend, and more southern films will likely try to accomplish it in the future. Bahubali started the pattern, which was then continued by Bahubali 2, Saaho, Pushpa, and now RRR.
With KGF 1 and 2, the Karnataka film industry has also experienced some bloodshed. With 2.0, even the Tamil cinema industry attempted to make this change. This merely demonstrates that in recent years, every actor, director, and production company from the Deep South worth their salt has attempted to connect with a bigger home audience.
In addition to being easily accessible, rising smartphone use and a desire to experiment with different genres made South Indian content and the leading lights of the industry well-known to households across India, particularly in the north, where audiences are typically less willing to try new things in the film.
In recent years, Bollywood has disregarded the mainstream market. Rajkumar Rao, Ayushmann Khurrana, and other actors’ movies won’t reach India’s rural areas. Mass-market films are undoubtedly successful, but how many stars today don’t appear in them? Even Akshay Kumar produces comedies or movies with social undertones. See, Pushpa has an item song. It’s glitzy and action-packed. Salman Khan films are popular with the general public as well. The films of Aamir Khan are incredibly elegant. Therefore, very few celebrities serve that market.
It served as a reminder that South Indian cinema has mastered the skill of creating pan-Indian films that engage both a larger native audience and viewers from abroad. They hire professional dubbing services for the impactful connection with the audience. In terms of money earned, the data also demonstrate where they are most important.
The regional film is aware that there is a box office market worth Rs 1,000 crore available, and every film coming out of the southern stable wants to take this market share. There is no doubt that a significant portion of these films won’t make that shift, but most of them will make the effort because the cost-benefit analysis favors them heavily. The expense of distribution and promotion is little in comparison to the benefits they may derive from their film, which raises the demand for satellite and digital rights for their productions. Hindi films have not had a significant impact in the south of India, but southern films have transitioned to the north of India without any major issues.
Bollywood will need to scale up efforts, despite the fact that national-level performers and regional directors are collaborating. For their films to develop a devoted following, they will need to do more than that.
But if we see it’s not like everything is easy sailing. Liger, a bilingual movie, debuted on August 25. Vijay Deverakonda, a Telugu star, was utilized to great effect in the marketing campaign. The film was critically and financially unsuccessful after it was released, and the producers were unable to recoup their losses.
This also demonstrates that content is truly king. “Audiences are connecting to stories nowadays and are becoming less genre and star specific. The audience won’t engage with the content if it doesn’t pique their interest. Despite having high star value, Liger have struggled at the box office.
A portion of the public would rather see a movie on OTT even if there will be a large audience for big-budget, upcoming movies in theatres. The fact that mediocre/low-budget Hindi films are released only on OTTs is another factor in their poor performance. “Bollywood has produced the most direct-to-OTT content in recent years. The decision to delay the release of Telugu and Tamil films for the theatre is paying off handsomely. Voyzapp is the top voice over marketplace with unique matrix to help you search the right voice for your project. If you want to dubb your movie to Hindi, select the right voice from the pool of variety at affordable prices.
