Top Marketing Tools for Small Business You Shouldn’t Ignore
Approximately, 15 new startups and small scale businesses enter the Indian markets every day. Being honest, for small scale businesses, it is a thorny path to cross when it comes to sustaining in a huge market like India. With the absence of professional marketplace solutions, it becomes harder for a business to sustain in the competitive industry. Even the pre-established organizations cannot survive without a channelized marketing. Without marketing, revenue cannot be generated for an organization.
Digital marketing solutions do not differentiate, it’s just the costing that scribes a line between expensive & affordable. Although medium to large scale businesses can turn to expensive tools at the drop of the hat, small scale businesses find it like belling a cat. That’s a major reason why many small scale businesses in India fail to wing their way up in their specific domain.
But as they say, every problem has a solution. The lack of funds doesn’t mean say no to marketing. Small businesses can still get rid of FOMO and reach an anonymous audience easily. All they need is professional marketplace solutions from marketing firms. There are several marketing tools out there that help a business to optimize its stratagem and compete in the domain safely. Here, we’ve compiled a list of the top marketing tools for small businesses for locking horns with the industry’s biggies.
CrazyEgg
Every small scale business loves to know everything that has been happening on the website. CrazyEgg is a tool that creates a report of every activity happening on the website from the user end. Right from scrolling & clicking to navigating & leaving, this tool prepares a report accordingly. Based on the report, it helps in optimizing the website to keep all visitors engaged. During the user engagement/activity, this tool assesses the time spent on the website and rolls out the right report for marketing.
Yoast
Since the last decade, there’s been a tremendous evolution in the digital marketing sector. Up to 5% more business websites were created for small scale businesses. And, to increase the search rate on the internet, the website demands something special. Hence, for optimizing content for a search engine, Yoast is the best online marketing tool. With this tool, you can effortlessly bag the effective SEO strategies and links that act as an apprentice in boosting the rankings of the website.
Buffer
In the current scenario, it is mandatory for a small scale business to be active on social media. It is undoubtedly a sure-fire way to remain in touch with consumers. The lack of social media accounts drags down the revenue and popularity of the brand. To keep this issue at bay, use Buffer. It aids in scheduling all social media posts in the library that eliminates the manual effort of posting individually on different platforms. Whether it is an announcement or appreciation post, unveiling something new or disclosing exclusive deals, Buffer would do the tough work for you.
SpyFu
Alright, here’s another marketing tool for a baby business in the domain. There are some competitors whom you idolize. Hence, following their trail of success isn’t a bad idea and SpyFu can help you get the work done easily. This little detective ‘espionages’ your competitor’s aka idol’s strategy. Using this tool, you can easily track out all keywords & adwords used, their organic rank on different platforms, website domain authority, and multiple variations in the last decade. Indeed marvelous.
Stencil
A website cannot become a traffic magnet without high-quality imagery. Effective marketing rules include sharing visuals that appeal to the visitor. Stencil is such an effective social media marketing tool for small scale businesses regardless of domain. With a wide assortment of HD imagery, it can boost the social media credibility of a brand. Besides, it allows you to create and upload own fonts as well!
Google Trends
Competition begins from day one for every small business in the industry. Though immediate success is not guaranteed, eyeing on competitors from day one is a sure-shot move to succeed. Online business is about adopting the frequently changing trends in the business stimulus. When you get used to it, growth becomes your cup of tea! By using Google Trends, one can get deeper insights about what terms are popular that bring users to their website. With this, the marketing campaign can be refined for better results.
Summarizing It Up
There are plenty of marketing tools for small businesses. Some are free of cost, whereas, people need to pay for some tools. Using these special tools, crafting the right marketing strategies for different small scale businesses becomes a cakewalk. So, choose the one that suits your small scale business and make it grow.
