eCommerce has changed the way shopping or business is done with constant inventions in the industry. Smartphone infiltration is one of the essential aspects behind the development of the industry. As of now, the number of internet connections is around 4.66 billion worldwide. And 92.6% of the mentioned data use the internet through their mobile devices. The eCommerce industry and its business standards constantly grow to meet consumers’ expectations.
For instance; improving the features of some eCommerce websites, such as clicking the image of the product you select, uploading or searching for the product on the website, and placing the order in moments, which is one of the most comfortable ways to shop online. Moreover, with the help of various eCommerce website design features, you can show the exact product which satisfies the anticipations of the visitors or consumers.
What do the post-pandemic people want?
The pandemic has completely transformed the way of shopping. The post-pandemic customers are more about incredible self-awareness and inactive shopping. Therefore, shopping is currently an always-on experience, and completing the most delinquent needs of buyers in a post-pandemic world needs an eCommerce website that operates perfectly. eCommerce is playing a crucial role in this whole transformation. Here is how;
- Here we are discussing some components or services that consumers expect from the websites post-pandemic:
- Your online store\'s website should have a new design with up-to-date features and an easy-to-use user interface.
- Your online store should be mobile-friendly, as per the research, around 60% of traffic on websites comes from mobile phones, so your website should be effortless to navigate, scroll, and buyers should easily find what they are looking for smoothly.
- One more important factor of online stores is speed that everyone should be focused on. Every visitor or buyer needs the information fast. Thus, you need to ensure your website should load the page in seconds or less and generate all information fast, even at a lower internet speed.
- Make sure your customers feel secure on your website as much more information is shared online, so, making data security should be a priority.
The following are some of the emerging trends for eCommerce website design:
Mobile-friendly designs
Your website should be user-friendly and mobile-friendly as well. Customers who are browsing on mobiles should smoothly find anything they are searching for to place an order. It is a strategy where web designers preferably begin with the product design for mobile devices. They achieve this by making or prototyping the web app\'s plans for the small screen. If the plan and prototype are suitable and ready to work, they move it to bigger screen sizes. This process is believed useful as most users use mobile to access eCommerce websites and apps.
Content-centric design
The customer-centric process begins and ends with one purpose in mind which is outstanding customer experiences. The buyer should feel worthwhile on your website. The website should have valuable facts about the product, including product description, manufacturing, usage, expiry details, and more. The website should also have customer feedback and guidance to operate. Content is the main element of the website. So, it should be useful.
Minimalism
The eCommerce website should have all the required characteristics, but make sure it also looks minimalistic or professional from the front side. This function helps customers find the products more easily and allows your site to load fast. If you run a small-scale business, then this can be a good eCommerce website design trend you can follow. It can aid you if you have managed everything perfectly from the back end to provide all the features or benefits without making any mess or trouble for the buyers. Customers are very unforgiving about the website loading time and do not think double before leaving the website and moving to your competitors. Decreasing the mess can keep your customers on your websites for a longer time.
Augmented truth
In eCommerce website design, the use of augmented facts strives to provide consumers with an immersive atmosphere that enables the user to interact with products in real time while remaining in their present location. With the rise in technology, websites can now innovatively interact with buyers. For instance, customers can ask about the products and services straight. Furthermore, they can choose the calling details from the website itself and have complete consultancy before choosing the product or service.
Voice assistant integrations
Voice assistant integrations allow consumers to discover anything by voice controls on their phones or associates to find something on your website. Voice assistants enhance the order search speed and prove very helpful to users who are not aware of the process of finding the product. As per the research, a customer types around 30 to 35 words per minute, but with the help of a voice search feature, they can close up to 100 words every minute.
Faster loading designs
For example; if your eCommerce website loads in 2.9 seconds, it is quicker than about 50% of the web. Study if your webpage loads in 1.7 seconds, it indicates it is quicker than almost 75% of websites. If your web page takes more time to load, the customer might move on to another website.
Conclusion
We all know that the eCommerce industry is one of the fastest-growing industries in the world. In the coming era, smartphones or the internet will be made available to more individuals, even in remote regions of the nation. By following the current eCommerce website design trends, you can enhance your online store and stay ahead of the competition.