Top Benefits of Corporate Gifts Australia
All businesses, large or small, require promotional products as cost-effective modes to reach out to customers’ ever-widening net. They are a low-cost marketing technique to drive more customers to the business.
Corporate gifts Australia are a much-touted marketing strategy for giant Australian businesses. Even in small businesses like start-ups, promotional products help reduce marketing budgets while boosting brand image among customers.
Whether it is a coffee mug, or a USB stick, or a T-shirt, objects on which a business logo is printed are some of the best modes to generate leads and enhance brand awareness. Customized promotional products serve as a powerful marketing tool, providing businesses much-repeated exposure for a moderately low cost.
The aim of gifting promotional products is to enhance the brand appeal and attract customers. Most people feel grateful when they are handed useful and unique gifts free of cost, especially if they add value to their lives.
As per statistics, 50% of persons who are gifted promotional products do make use of them in their daily lives. Customers even gift such items to others, thus boosting the marketing impact. As such, promotional gifts are suitable for both established businesses and start-ups.
Following are some of the main benefits of promotional corporate gifts:
Affordability
In comparison to other modes of marketing, promotional corporate gifts are highly cost-effective. The price of promotional gifts is kept low by manufacturers as they are bought in bulk, yet these items’ impact is huge. Many customers will use these items for at least 6 months and may pass them on to others afterward, resulting in reduced cost per impression.
In fact, branded merchandise maybe 65% more cost-effective per item compared to conventional modes of advertising like TV, Magazines, and newspapers. Many small businesses may only dream of a large-scale marketing campaign, spread over the divergent media. However, they can achieve their marketing goals through low budget promotional products.
As per Sageworld.com, one effective promotional product is the coffee mug, which resulted in nearly 57% of recipients remembering the company name imprinted on it. Such simple products offer much value for marketing investment.
Brand Recognition
By this, it is meant that consumers are able to recognize the company and its services or products instantly after spotting its logo. Thus, the promotional gifts distributed by the company help customers to recognize and remember the company. This is a major reason to invest in promotional items. As per a report in technomarketinginc.com, 89% of recipients of promotional gifts could remember the advertiser for nearly two years.
Promotional products permit a company to imprint their logo on them, and most of them are targeted for daily use. Such items will remain for a long time on work desks, car interiors, kitchens, etc. The recipient is continually reminded of the brand when she comes across them in her daily life.
Viewing the brand name and logo on daily items of use, reinforces the message of marketing without annoying customers. In fact, 25% of customers say their impression of the company is more positive after being handed a promotional product. A branded item will be kept for nearly 2 years by 6 out of 10 persons, particularly if the item is useful.
Customer Loyalty
A brand will gain much customer loyalty and client retention through promotional products. This will offer more tangibility and personality to the brand. Ensuring that the gift items are innovative and well planned will result in a more substantial impact on the target audience and boost the brand’s profile.
Almost everyone loves receiving gifts. Handing a promotional gift amounts to saying-“Thanks for being a customer, I care.” When a customer is gifted with a useful promotional item, she may have a deep desire to give back by buying services and products. As per one study, in trade shows, customers were more encouraged to visit a booth and hear a marketing pitch if promotional items were being handed out.
In fact, 85% of people do more business with an advertiser after gaining a promotional gift. Promotional items help build a more personal relationship with a brand and convert customers into brand ambassadors.
Sales and Leads
Corporate promotional products can help generate more leads, which will translate into more sales. They function just like business cards. They are only more effective since customers view them every day instead of stowing them away in a desk or cupboard.
Nearly 80% of customers enjoy being gifted with promotional items. 89% of persons who were gifted a branded gift in the last 2 years were likely to remember the company name. Branded products may also be used as incentives for referrals, to direct customers to land pages, and strengthen sales conversion via effective CTA’s (Calls to Action).
In sum, make sure that promotional merchandise of corporate gifts Australia is branded and of high quality. Customers will associate the quality of the promotional gift with the quality of the company’s services and products. This will help build a loyal clientele for the future.