Top 4 Reasons Your Business Is Losing SMS Subscribers
In the world of marketing, customer engagement is a key player. It’s no secret that to grow your business, you need people to be excited about what you offer and interested in what you have to say. But here’s the thing: not everyone has the time or attention span for long emails, videos, or blog posts. And that’s where short message service, or SMS, comes in.
In order for SMS to be fruitful for your business, you need leads to subscribe to your text list. These subscribers may be easy to acquire, but they may also be hard to keep.
Learn the top four reasons why your business is losing SMS subscribers.
1. Bombarding Clients with Messages
Clients are inundated with messages from companies every day. And how many of those messages are getting opened? Even less. But people that subscribe to receive these text alerts still want to be reached. You’re not going to get customers’ attention any other way, so it’s important to ensure that your SMS marketing efforts are made right to help you stay competitive in the market.
There are ways you can screen messages and filter out what you don’t need while still giving customers what they want. That way, your customers will stay loyal because they know they don’t have to sift through tons of spam texts while trying to find something relevant.
In addition, the frequency of your messages also plays a part in how successful your SMS marketing campaign can be. Sending too many messages at once may decrease your chances of engaging with clients since it may seem overwhelming.
Remember that people don’t want to feel like you’re spamming them. Always be sure to space your messages accordingly so that each one is spaced out enough for the customer to digest. That way, they’ll be more likely to respond and interact with you later.
2. Following Traditional Marketing Strategies
Traditional strategies will often fall short when it comes to mobile marketing campaigns. Desktop and tablet users are more likely to get your marketing messages than you think. A big percentage of mobile Internet usage comes from people using their devices in the same room as their computers, sitting right next to them. That’s why having an SMS campaign is important. You’re giving people an easy way to receive the information they want while browsing on their computers or tablets, so why not take advantage of it?
3. Not Tailoring Your Messages to Your Clients
Tailoring your messages to your client’s needs can encourage people to respond or lead them away quickly. Sending out generic messages that don’t address your client’s needs doesn’t work. For example, if you’re selling a product and using SMS to market it, don’t just send out messages that say, “Buy our product today.”
You should give the customer some incentive or lead them to a coupon. This can make the sale more cost-effective for the client since they aren’t paying as much as they normally would if they were purchasing online.
4. Only Allowing One-Way Communication
Another reason your business might be losing SMS subscribers is that you don’t allow for two-way communication with your customers. Most clients like to stay in touch with their businesses, especially when something goes wrong.
To engage your clients, you have to be willing to provide a variety of ways for them to communicate with you. That doesn’t just include sending texts but also social media activities on sites such as Facebook or Twitter, where they can get more detailed information about the type of business they’re dealing with and the services they provide.
Conclusion
Mobile marketing is about convenience, and SMS offers that to your customers. Ensure you’re always engaging with your clients and providing the most relevant messages to stay up-to-date with the information they need. Also, remember that short and clear messages are the best way to get people to respond.
