Top-2 Benefits of Implementing the Product Configuration Tool
Ecommerce has emerged as the fasted growing economy around the world, and it has undeniably changed the customer shopping experience in the last few years. In fact, the pandemic served as the industry’s blessing in disguise. It helped many fashion brands revamp their business model and accelerate the online economy to emerge as a winner. Likewise, the online product design software offers customization solutions that enable brands to grapple with the change in the fashion landscape and prepare themselves better for the upcoming trends. The tool is built-in with the digital feature that allows customers to seamlessly design their apparel, footwear, headgear, caps, bags, and many other products.
Product Configuration Tool Offers Solutions to Lead in Ecommerce
Since last year, people have shown more interest in shopping online so that their customers can enjoy the comfort of home couches. The popularity of ecommerce business to the modern-day echelon has led to an innovation spree in the online market. Businesses need to innovate in the products they are offering to stay and progress in the virtual market. The latest trend in the race is online product customization, as it allows users to be a part of the designing and production process, stand out from mass-produced goods, and gives them a chance to express themselves. Moreover, it adds up to their sentimental value and leads to increased conversion rates for ecommerce business owners. According to a study by Forrester, “More than 35% of U.S. online consumers are interested in customizing product features or in purchasing build-to-order products that use their specifications.” It further states that customers are willing to pay approximately 19 per cent more for personalized products because they are considered to be a luxury experience. These factors indicate the significance of selling the customized products and their possibility of becoming a larger-than-life opportunity. It offers live customization capabilities so users can design products on your website, preview their designs, and submit them for printing directly. So, if we were to put it in a formula, customization equals more conversions, and more conversion rate equals more cash or revenue. These all pieces of evidence suggest that this is the right time for a business owner to invest in the emerging online economy and shun reluctance to adopt it by asking the same age-old question, “Should I implement customization in my e-commerce?” If you are willing to generate more revenue and spur your sales, you must implement it. If you are still unsatisfied with our answers and looking for more trends and factors to answer your question, let us explore them.
Here are the factors that determine the growth of the customized product in the market:
Helps in Increasing Conversion Rate
As discussed above, customization improves user experience by helping them design their products, which leads to increased satisfaction among buyers and, in return, increases your conversion rates and reduces cart abandonment ratio. Brands that have already incorporated the digital solution are doing exceptionally well on the competitive front. So, it becomes crucial for other stores to introduce the same offer with new features to survive and progress in the market. Customers tend to choose stores that offer them products and services in trend; hence, it makes sense to stay updated.
Likewise, the 3D product configurator allows brands to let their customers express themselves freely and become an integral part of the production process. The tool is an online platform that enables users to customize various products, such as mugs, greetings, USB, for the purpose of customization. As many industries are migrating or expanding their businesses to the online platform, the up-surge of e-commerce ventures, customers are increasingly inclined towards online shopping. Besides, users can select the product and then they can be able to make changes as desired. Select the customization option and can apply the customization features in it. Upload images, add different text colours, the texture of the images of the pictures. There are also ready-made options that the user can use if they don’t want to invest much in showing their creativity. Once the user creates the design, then they can preview the design and also be able to download the file for future use in the bulk order.
Calls in More Customers
The online marketplace is the best thing that could have happened to fashion brands and retailers. It is gradually becoming the place to hoard customer data to analyze their behaviour and offer them suggestions. This enhances customer experience while they are shopping, and may buy things they didn’t wish to buy in the first place. In fact, a study shows that customer choices regarding the personalization of products are very high, and they tend to buy things that offer the scope of customization. However, it is essential for brands to not just rely on the customization service only; they have to invest in the digitization feature and look for other channels that help you connect with your buyer directly. Promotion, product displays, configuration, and layout are all important to lure customers into buying your products. Strategies are involved in every step you take towards the growth of your ecommerce.
Moreover, offering customized services helps increase awareness among the population and allows brands to engage with customers increasingly. Also, this can help them in identifying the trends, therefore, adding another source of revenue to the online store. In a survey, it was found that out of 1000 customers, 25-30 per cent were willing to try out customization of products, while only 10 per cent of them had tried it at the time. When you allow the customer to personalize the product, they turn from passive buyers to active partners. They are contributing to the product development process. The mere consciousness of helping to create the product makes a customer buy it as well. It is the psychology behind a customer that helps the business get higher conversions.
Conclusion-
It would be fair to conclude that customized products can offer lucrative opportunities for brands willing to thrive in ecommerce. The factors mentioned above can conclude the following reasons for the trend’s success in the online market. Similarly, the online product design software by iDesigniBuy is a leading name in the fashion-tech industry, offering top-notch customization solutions to brands and help them scale up in the online marketplace.
