Tips for beginners to Bring your page forward
As a beginner to SEO, you will have a particularly difficult time in the highly competitive search engine market. There are now over 200 ranking factors that have a direct influence on your Google ranking .
To get you started, we’ve put together a list of 7 SEO beginner tips for you. Have fun while reading!
SEO for beginners – tip 1: create a profile on Google My Business
Google My Business (formerly Google Places) is a very useful service, but one that is unknown to many entrepreneurs. These companies are giving away free advertising potential – because anyone who has an entry on Google My Business is found more easily and can present themselves to the target group free of charge.
The starting point for a profile on Google My Business is a Google account. If you have one, take advantage of it.
If your company already has an entry, you should check it: Often these are automatically generated entries that are incomplete or even contain incorrect data.
In order to create a Google My Business page, you must identify yourself as the legal owner of the site. As a rule, the Google service calls the specified telephone number using a voice computer and gives you a code.
A great feature of Google My Business is the live messaging. Use this feature to address existing and potential customers directly. For example, you can alert your buyers to the latest specials, news and other things.
Focus on Long-Tail Keywords
Long-tail keywords are search terms that consist of 3 or more words (eg “Vegan Restaurant Zurich”). In contrast to short-tail keywords such as “sushi”, long-tail keywords offer the opportunity to move up quickly in search results.
As a SEO beginner, concentrate as much as possible on long-tail keywords that indicate a purchase intention. For example, “Transporter” is not a search term that suggests an upcoming purchase. The situation is different when the user enters the word combination “Rent a van Zurich”.
As a rule of thumb, a website that offers services and / or products should revolve around search terms relevant to purchase . If you run a company blog, you can put informational keywords at the center there.
Write for the customers – not the search engines
As sophisticated as the search engine algorithms are today, they are all artificial in nature. Algorithms don’t buy products and have no wants or needs.
When creating it, always keep in mind the people who make a search query and visit your website. For example, ask yourself the following questions:
What problems do my customers have?
How can I help you solve these problems?
What other needs do the customers have?
How can I make my site easier for customers to use?
Is the buying process straightforward and easy to understand?
Internet users love websites that are highly user-friendly . The user experience (UX) is also of crucial importance. If this is positive, even SEO beginners can count on good rankings and returning customers.
Optimize your content for featured snippets
Featured snippets are excerpts from website texts that appear in the search results above the actual results (“zero place”). Whoever ranks here receives around 30 percent more search engine traffic than with a No. 1 position without a featured snippet.
You can design your text so that Google can use a small section for featured snippets. Formulate this passage in such a way that the user gets a direct, concise answer to their question.
The best featured snippets contain a maximum of one or two sentences. 15 to 20 words are enough to convince Google of the suitability of the snippet.
Dev Links is the best Product Development Company in UAE. We are providing product designing to various fields like engineering, prototyping, and manufacturing services. Inventors, Startups, and large scale companies, and others are being served
